market overview_overview 30/10/2014 16:13 Page 1
Digital TV homes to triple in
Sub-Saharan Africa
Many industry observers expect
the pay-TV sector in Sub-Saharan
Africa to experience significant
growth in the years to come.
Here's Advanced Television's
overview of the sector and its
prospects.
igital penetration
will exceed half the
TV households in
Sub-Saharan Africa very
soon, according to
finding's from Digital TV
Research. The Digital TV
Sub-Saharan Africa
Forecasts report estimates
nearly every home will be
converted by 2020.
Analogue terrestrial
switchover will account for
much of this growth, with
more than two-thirds of TV
homes receiving DTT signals
by 2020 - up from fewer than a
fifth at end-2013. Around 28%
of TV households will have
satellite dishes (pay and FTA
combined) in 2020.
Sub-Saharan Africa will add
20m TV households between
2013 and 2020 to reach 68m.
However, this means that there
are – and will continue to be –
more than 100m homes
without H