Africa Market Briefing 2013 - Page 10

africa2_africa 30/10/2013 09:34 Page 8 transponders. GOtv, a product of MultiChoice Africa, is a new digital pay television offering on Digital Terrestrial Television platforms established in a number of countries in Sub-Saharan Africa. This new mass market offering provides digital home television for the Insider's View Eyal Copitt, SVP sales Africa Asia, marketing at Spacecom, offers his thoughts on the Africa market l Almost everywhere in Africa the demand for satellite services is expanding. Broadcast is being driven by increasing numbers of HD channels as well as the growth of local or regional broadcasters. With more regions outside of urban areas requesting and receiving the capabilities to receive broadcast channels, the market continues to surge forward. l Spacecom is currently seeing a great deal of activity in East whole family at an affordable price. Currently, terrestrial broadcasting in most African countries is in an analogue format, however each country is in the process of migrating from analogue to digital and through partnerships and working in collaboration with governments and state broadcasters, GOtv is contributing to this digital migration process. GOtv was first launched in Zambia in June 2011, and the viewing needs of subscribers, DVB-T2 also allows for far more efficiency for the spectrum allocation as each frequency can carry up to 20 channels. The GOtv brand was specially created to make available an affordable digital television product for all. Television viewers in SubSaharan Africa are now set to benefit from easy access to an increased number of channels, with enhanced picture and sound quality synonymous with digital television. capacity to serve all of Africa creates excellent conditions for us. Services) shares his observations on the African market. Africa. Migration to digital from analogue broadcast services is one of the drivers alongside a great thirst for more content – both international and local/regional. AMOS-5 at 17°E is supplying both DTH and DTT markets as operators move to meet the needs of rural and urban regions. East Africa is adding DTT infrastructure to serve rural areas and outlying regions thereby answering the need to reach as much population as possible. l Broadband is also growing primarily due to mobile phone data usage and an increase in corporate VSAT applications. Not only in urban areas but also outside, citizens are becoming accustomed to mobile telephony service and thus are using more and more applications requiring broadband. Backhaul is an important element for these services and thus AMOS-5 is seeing greater interest and business on this level. l Spacecom has always posited that more fibre is good for satellites. With additional services reaching more of the population thanks to fibre, and as these people become accustomed to improved and various services, the demand for these services will increase in areas only reached by satellite. Demand created by fibre pushes the entire industry up and AMOS-5's position at 17°E with 10 AFRICA Briefing since then has also been launched in Uganda, Kenya and Nigeria. These DTT networks have required significant investments by MultiChoice Africa and its partners to ensure the latest technology is deployed in each country. GOtv is delivered using the latest next generation Digital Video Broadcast standard - DVBT2 technology which enables the offering to be regionalised - thus delivering a different channel line-up per country in order to truly suit l AMOS-5 has pan African Cband and three regional Kuband beams providing capacity to satisfy the continent's needs and meet its increasing demand. We are excited by the future. Insider's View Eran Avni, CEO, ECS (European Communication l ECS has identified two growth trends predicated upon positive business models for the Sub-Saharan Africa broadcast industry: African TV channels are seeking access to the African diaspora around the world; and European and UK based African channels are looking to reach Africa. In both cases, broadcasters are bringing their voices to communities in Africa and to the world.