WHY CHOOSE PREMIER HOLIDAYS ?
THE PERSONAL TOUCH
Premier is not your average travel company ! We are extremely proud of our longevity ( founded in 1936 ), our independence , our strong family values , our reputation and , most importantly , our fabulous long-serving experienced staff – a combination , which has made us the wellrespected , trustworthy , knowledgeable and reliable travel company that we are today . We believe that holidays bring people together , deliver new experiences and create wonderful memories that last a lifetime – we love to be a part of this ! We care about your holiday as though it were our own , because although it ’ s our business we know it ’ s your dream .
WELL-TRAVELLED
Our team of Travel Experts are just that – experts ! Many of them have been part of the Premier family for more than 10 years , and some more than 30 , and have personal knowledge of the holiday destinations we feature and understand how to plan an itinerary , taking into account your preferences , whilst making the most of the time you have available .
HANDCRAFTED HOLIDAYS
Our brochure is just a starting point … but one which , we hope , will inspire you . Whether you are looking to immerse yourself in culture , join an escorted tour - be it with a group of like-minded travellers or privately escorted , take an amazing rail journey , embark on a river cruise , enjoy the excitement of a wildlife encounter , while away the day on a relaxing beach , island hopping , or a little bit of everything , we can tailor-make your holiday to suit your individual requirements . You tell us what you want and we ’ ll arrange it ! No holiday is too complex for us to handle and no detail will ever be too small to be important .
KEEPING YOUR MONEY SAFE
We know that in a world of uncertainty , it ’ s vital to have confidence in the company you choose for your holiday . All our holidays are financially protected – flight inclusive holidays are covered by our ATOL licence and holidays and services which don ’ t include a flight are covered by the bond we hold with ABTA . Put simply , in the unlikely event something happens to us , you get your money back .
HOLIDAY PRICES
All the accommodation and tour lead-in prices shown throughout this brochure are based on the best value travel dates in low season ( which will vary according to destination ). Flight prices to African destinations change constantly , so call for today ’ s best available deals . Each tour has a ‘ What you need to know ’ box which shows operating dates and details inclusions .
YOUR PLACE TO STAY
There isn ’ t an official universal hotel grading system in use across our featured destinations so , to help you , we have graded the hotels ourselves using star ratings . These are not official and are for your guidance only : -
HHH Comfortable and great value
HHHH Usually a higher standard and with a wider selection of amenities
PLUS This indicates the property is above average and just short of the next grading .
HHHHH Deluxe hotels offering exemplary standards of service , accommodation and facilities .
HHHHHLUXURY For those who require the ultimate in luxury , attentive service and spectacular amenities .
UNIQUE Includes lodges and quirky properties
BOUTIQUE Often smaller and more intimate properties with less than 20 rooms and offering more personal space and service .
In most hotels you also have a choice of room types , either to guarantee a specific view or treat yourself to a suite .
PREMIER PLUS
We aim to offer the best value for money possible , so are in constant contact with the hotels , airlines and cruise lines we feature to ensure that we have not only the best prices , but the best value-added extras , which can save you hundreds of pounds . Look out for the Premier Plus deals throughout the brochure , which will highlight offers such as :
Free nights ~ Room upgrades Early booking discounts ~ Family offers Free meals and meal credits Honeymoon & special occasion offers
UNMISSABLE EXPERIENCES
In several destinations we have a selection of excursions , experiences and attraction tickets which are sure to enhance your holiday . Those featured are just a selection of our favourites but there are many more available .
CAR HIRE
If you want to see as much of South Africa as possible , but at your own pace , then a self-drive itinerary is just for you . We work with Europcar who have an excellent range of vehicles available .
SUSTAINABLE TRAVEL
Travel is a luxury , to which we all aspire . But we recognise that there are mounting pressures to be aware of our individual carbon footprints . Whilst some might consider that this precludes travel by air , others will feel that , by travelling responsibly , they can still enjoy the enrichment of experiencing new countries and their cultures , but , at the same time , give something back to those communities visited .
As a travel company , you won ’ t be surprised that we think there is a middle way . There are airlines which use aircraft and fuel which minimise harmful emissions , but we are also happy to offer alternative means of travelling from A to B – for example , some trains or ships can provide a much more relaxing experience .
You may want to consider accommodation , which is locally owned and aims to source as many of the products they serve locally too , thus supporting local businesses and people ; and whilst some may not be 5 star luxury , we can guarantee that it will offer a personalised experience which will stand out . Look out for our logo to highlight hotels regarded for their sustainability practices .
Whilst planning activities at your holiday destination , there are often ways to experience local life without using motorised transport – for example , walking tours give a much more immersive experience into local life and a cycle tour can offer you the opportunity to get to places , that a coach can ’ t reach . Again , our logo highlights such experiences .
We recognise that everyone makes those choices daily and we ’ re more than happy to talk to you about destinations , accommodation and activities , which will enable you to travel more sustainably .
4 PREMIER HOLIDAYS visit your local travel agent or call 08444 937 444