MotorMouth
LOOKING BACK: FLEETDRIVE ISSUE 9
FLEETDRIVE
MotorMouth reports prices for around 4,500
Australian service stations each day, with more
sites being added daily as new users discover the
app and share the prices they see around them. Benefits:
The system uses a colour coded map system
which users can click to “Price Reveal” each
individual petrol station, along with the ability to
see a reporting price graph of the last 60 days.
Users are encouraged to provide updates when
they are within 1km of a service station and
receive regular rewards for doing so. • The reporting graph function is a good
way to identify long term trends.
“Our online research, created to establish consumer
views and attitudes on petrol pricing, showed 87%
of users had changed their petrol purchasing habits
as a result of using MotorMouth,” a spokesperson
for MotorMouth said.
“Our core objective is to provide unbiased
information to Australian motorists so that you
can make an informed decision with regards to
petrol purchasing. We do not seek to affect fuel
prices but rather to provide a snapshot of prices
so that you can make meaningful comparisons.”
• The colour temperature gauge system
(green to red) makes it easy to get an idea
which petrol stations are cheapest by
looking over the map.
• The ability to add up-to-date information
for other users is quite helpful.
Limitations:
• The app was a little buggy when tested on
a Samsung S7 Android device.
• Having to manually click on each station to
get the price is a little tedious.
• Users only have access to 30 ‘Price
Reveals’ each week.
Final Word: The biggest issue with MotorMouth is the limitation of “Price Reveals”. While it is somewhat
understandable that the company doesn’t want to reveal all of its intellectual property to everyone, the
restrictions may seem a little counter-intuitive to what is available on other apps.
ISSUE 20 2019 / WWW.AFMA.ORG.AU
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