LOOKING BACK: FLEETDRIVE ISSUE 9
7-Eleven Fuel
Launched in 2016. the 7-Eleven Fuel
app allows users to instantly search for
the best fuel price from their 5 nearest
locations and “lock in” the price for up
to 7 days. Customers can then head
to any 7-Eleven outlet to redeem that
price per litre on their fuel.
The popularity of the app has already
seen it downloaded to more than
500,000 devices around Australia, with
drivers able to redeem vouchers for a
minimum of 10 litres up to 150 litres.
A 7-Eleven spokesperson earlier this
year said that the app had so far saved
customers over $1 million within its first
12 months of operation.
“Nearly 4.5 million searches for the
best local price have been made over
the last twelve months through the
7-Eleven Fuel App, with around 20,000
searches a day being made this year,”
they said.
FLEETDRIVE
Benefits:
• Drivers have more flexibility to get fuel when they
need it at their preferred price.
• It is a fairly simple process to set up an account
and to begin scanning for the best prices.
• The app is very responsive, fast and user-friendly.
Limitations:
• The fuel lock is only valid for that registered user
and isn’t transferrable.
• In rare cases some consumers have claimed
that some 7-Eleven outlets won’t accept the app
vouchers, leaving them forced to pay at the regular
price.
• Customers must have a reloadable 7-Eleven Card
set up to pay for the fuel which might not be
suitable for a lot of individuals or businesses.
Final Word: If you are already filling up at 7-Eleven petrol stations, then the app will provide some
long-term benefits. However, if your fuelling habits vary it may not be worth the effort required to get
the discounts.
ISSUE 20 2019 / WWW.AFMA.ORG.AU
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