igamingbusiness. com
What’ s your view? Tweet @ iGamingBusiness
15
On the earnings calls with analysts, chief executive Jesper Søgaard said:“ For now we have the interim regime, that has set some limits for casino and slots. Operators have changed their businesses to be compliant with that but that hasn’ t affected us.”
“ Next summer, the final regime comes into operation and we are in dialogue about how to work together at that point in time,” he added.“ Overall, we are quite optimistic about the outcome of that but with deposit limits and different changes we will wait to see what impact it will have.” for Better Collective’ s casino footprint – seen by the Redeye team as being more problematic on the regulatory front than sports betting – and the“ substantial exposure” to the UK market, one that is likely to see further regulatory action sooner rather than later( see above analysis on spending caps in the UK).
‘ DEDICATED’ TO THE US
Better Collective said it remained“ dedicated” to playing its part in the emerging US markets and has upgraded two of its US-facing sites, ScoresandOdds. com and VegasInsider. com. In the case of the latter, it said it believed it has the“ long-term potential” to become the“ home of US sports bettors”. Of the states to have come online, it singled out Illinois, saying it has seen more and more operators enter the market as the temporary remote registration scheme looks to be extended once again.
UNCERTAINTY IN GERMANY
The regulatory situation in Germany is moving slowly towards some sort of conclusion, although the situation for affiliates remains cloudy, at least until next summer.
MEDIA PARTNERSHIPS PAYING OFF
As part of its US push last year, Better Collective signed up with NJ. com in New Jersey to deliver betting-related content, signing a similar deal with the Telegraph Media Group in the UK. In the earnings statement the company said that having“ run the solutions” for more than a year, the concept has proved to be a success in terms of NDCs but also“ with learnings related to the structure and monetisation of such partnerships”.
“ In the third quarter, we concluded the first stage proofof-concept for our collaboration model,” the statement added.“ The ambition is to enter more of this type of agreements going forward based on the learnings from our proof-of-concept partnership.”
January 2021