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Market Monitor Catena Media
turning around from decline to growth by the end of the quarter , even though not yet back to previous levels ,” the company said .
LEGACY EUROPEAN DECLINE
Likely partly due to the Google update , Catena said its European casino business – which it now calls its legacy business – experienced a decline in the third quarter . Somewhat cryptically , the company said this was due to “ short-term changes in traffic trends and user behaviour ”.
In response , Catena said restructuring was underway to return the European business to growth , including moves to be more cost-efficient . In part , the company said it now had more “ room to manoeuvre ” following the refinancing earlier this year .
HIT EXPECTED IN GERMANY …
On the earnings call , the company addressed the issue of the market structure that will come into force in Germany next summer , which will see revenue-share affiliate deals banned . Hel Germany currently of Catena Media re € 15-16m on LTM n that it was expecti next year ’ s numbe of operational reso
“ You need to ad analysts . “ That has tremendous amou Revenue-wise we large hit yet . We w a negative impact in 2021 . We won ’ t b revenue-share fro We have now wor actions to circumv
… BUT JAPAN A LATIN AMERIC COMPENSATE
Among the mitiga Catena is undertak any impact from th market is to contin newer markets . Ja America were give in the case of the now rapidly growi Catena ’ s most imp
Again , without g any specific numb
“ We will definitely see a neg impact in Germany in 2021 . W won ’ t be able to do revenueshare from next July . We hav now worked on a lot of action circumvent that ” PER HELLBERG , CATENA M
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