Affiliate Monitor_January 2021 | Page 15

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On the earnings calls with analysts , chief executive Jesper Søgaard said : “ For now we have the interim regime , that has set some limits for casino and slots . Operators have changed their businesses to be compliant with that but that hasn ’ t affected us .”
“ Next summer , the final regime comes into operation and we are in dialogue about how to work together at that point in time ,” he added . “ Overall , we are quite optimistic about the outcome of that but with deposit limits and different changes we will wait to see what impact it will have .” for Better Collective ’ s casino footprint – seen by the Redeye team as being more problematic on the regulatory front than sports betting – and the “ substantial exposure ” to the UK market , one that is likely to see further regulatory action sooner rather than later ( see above analysis on spending caps in the UK ).
‘ DEDICATED ’ TO THE US
Better Collective said it remained “ dedicated ” to playing its part in the emerging US markets and has upgraded two of its US-facing sites , ScoresandOdds . com and VegasInsider . com . In the case of the latter , it said it believed it has the “ long-term potential ” to become the “ home of US sports bettors ”. Of the states to have come online , it singled out Illinois , saying it has seen more and more operators enter the market as the temporary remote registration scheme looks to be extended once again .
UNCERTAINTY IN GERMANY
The regulatory situation in Germany is moving slowly towards some sort of conclusion , although the situation for affiliates remains cloudy , at least until next summer .
MEDIA PARTNERSHIPS PAYING OFF
As part of its US push last year , Better Collective signed up with NJ . com in New Jersey to deliver betting-related content , signing a similar deal with the Telegraph Media Group in the UK . In the earnings statement the company said that having “ run the solutions ” for more than a year , the concept has proved to be a success in terms of NDCs but also “ with learnings related to the structure and monetisation of such partnerships ”.
“ In the third quarter , we concluded the first stage proofof-concept for our collaboration model ,” the statement added . “ The ambition is to enter more of this type of agreements going forward based on the learnings from our proof-of-concept partnership .”
January 2021