The most famous of the fashion houses established in Paris in the early 20th century was that of Coco Chanel. The Saumur-born designer shunned uncomfortable garments such as the corset – which forced a woman upper body to match a particular shape. Chanel instead introduced looser, free-flowing designs, which proved immensely popular during the 1920s.
An iconic trend during this time fashion became practical and were made by animals, coffee beans, garlic ,etc.