Adviser Update Summer 2013 | Page 7

SUMMER 2013 Adviser Update Page 7A ‘Our ethical standards must be upheld’ By Rich Holden T he annual conference of the American Copy Editors Society this spring featured a major symposium called “Telling the Truth and Nothing But— National Summit to Fight Plagiarism and Fabrication.” Participants included more than 30 journalism organizations, companies and universities. Among those participating in addition to ACES were the American Society of News Editors, College Media Association, Society of Professional Journalists, the Los Angeles Times, Omaha World-Herald and Yahoo News. Among the universities present were Florida, Kansas, Missouri and Arizona.  The group concluded that any definition of plagiarism needed to have its solution — attribution — as part of the equation. And it decided that given the broad background of the participants, one group — be it print, broadcast or multimedia — could not be singled out.  Another point was drawing a distinction between plagiarism and fabrication. The group concluded; “Both are acts of deception. Both are wrong, but fabrication is especially egregious.”   It also raised the issue of reenactment or character creation. It noted that any such attempts “must be clearly and completely explained to the audience before it is presented.” It did note that in some cases sources need to be protected, “but pseudonyms should not be employed to identify them. A pseudonym amounts to “ Director’s Chair   Both [plagiarism and fabrication] are acts of deception. Both are wrong, but fabrication is especially egregious. ” National Summit to Fight Plagiarism and Fabrication a fabricated name and thus raises the question: What else in this story may be made up?”  Broadcast journalism — with its tendency to rely on print media as its original source — raises other concerns. The summit panelists suggested, “The key to combating plagiarism in television and radio reporting is to generate original stories, looking for second-day ledes to pieces that may have originated elsewhere and providing clear, complete attribution for work derived from other sources.”  What about phrases such as “sources said,” or “reportedly” or “according to authorities”? The panel had a straightforward response. They “are not enough. They do little to inform while giving journalists a false sense that they have fulfilled their obligation to the audience. Attribution should serve to answer questions, not raise them.”  Turning to what it called “the wild, wild web,” the panel noted “the ease with which work can be copied and distributed.” It pointed to the growing use of “aggregation” and “curation,” a term that belongs in a museum, not in a news organization.  The summit participants agreed that this can be a difficult concept to grasp but determined, “Journalists working online should take special care to ensure that they do not infringe on another’s copyright. Automatic aggregation, even with attribution, should never cross the boundaries of fair use and professional respect.”  The effort to stop plagiarism and fabrication can’t begin and end at the industry level. As the summit participants made clear, “It must be coordinated with news literacy programs not only in colleges but also in secondary schools. Students at all levels need to understand the importance of accurate, factual information, the value of sourcing and attribution and how news is gathered and disseminated .”  The panel encouraged professional journalists to work with advice and students interested in scholastic journalism, saying, “Young people need to be conscious of news literacy and dangers of plagiarism and fabrication. Journalists should seek ways — perhaps in regular classroom visits — to help high school and middle school students understand how news is gathered and delivered.” There, the offer is on the table. It’s up to the advisers to accept it.  A number of panel participants offered their own thoughts and observations on the topic.  Teresa Schmedding is the deputy managing editor of the Daily Herald Media Group and president of the American Copy Editors Society. She said, “Plagiarism and fabrication undermine the credibility of all professional journalists. And readers need credible information more than ever with the cacophony of voices on the Internet, some of which are masquerading as journalism.”   Paul Cheung, the global interactive editor of the Associated Press and president of the Asian American Journalists Association, had the following observation. “Questions about what is true and what is fabricated, and what is an original source or what might be plagiarized, have become vital to our craft. Our ethical standards must be upheld and adopted as our way of communicating evolves.”   I urge you to obtain a copy of this e-book. You and your students will find it interesting and informative and an excellent base from which to start a discussion on the topic. For more information, visit the ACES website: www. copydesk.org/plagiarism/ Rich Holden is executive director of the Dow Jones News Fund. Before he was named to that position in 1992, he was an editor for 19 years at The Wall Street Journal and The Asian Wall Street Journal. He was also a lecturer in residence for two years at the Chinese University of Hong Kong. He can be reached at The Dow Jones News Fund at 609452-2820 or at richard.holden@ dowjones.com. “ ” The effort to stop plagiarism and fabrication can’t begin and end at the industry level.