Adviser Summer 2017 Annual Conference Recap | Page 18

One Voice Tweet Tweet (continued from page 15) not been utilized by our advocates. This session, we saw only 30 tweets, and 18 Facebook posts generated on our advocacy issues. Compare that to the 24,998 Facebook shares and 13,610 Tweet Engagements generated for #bFair2DirectCare. We must get engaged on social media platforms if we want our priorities to have the same success. The fact is, New York’s lawmakers are taking full advantage of social media platforms. The vast majority of lawmakers from New York have social media accounts, all of which can be accessed through our on-line advocacy tools, powered by Phone2Action. • Every one of New York’s 29 members of Congress (27 House members and 2 US Senators) use Facebook/Twitter. • Out of the 213 State Lawmakers, 183 use Facebook/Twitter. • Governor Cuomo is on Facebook and Twitter. • 90 local lawmakers (mayors, etc.) in New York utilize Facebook/Twitter The State Assembly and the State Senate are both on Twitter and Facebook. These pages, as well as legislators’ personal pages, provide an The vast majority of lawmakers from New opportunity for constituents to raise questions, show support or educate lawmakers about their areas of York have social media accounts, all of which interest. Starting a conversation on these social media can be accessed through our on-line advocacy outlets allows legislators to see the opinions of their constituents and supporters. And it gets their attention. tools, powered by Phone2Action. In fact, the Congressional Management Foundation (CMF) issued a report on how lawmakers and constituents interact through social media. The CMF surveyed congressional staffers and found the following results: • 80 percent said their office will pay attention if their lawmaker’s social media post garners 30 or fewer responses. • 76 percent said social media allowed their lawmaker to have more meaningful interactions with constituents. Effective advocacy has always started by building strong relationships with legis