--
A man strapping a chicken to his back , before another man lets a dog loose to chase him ( Aussie Broadband – 0068 / 16 ).
• Advertising which is consistent with safe working practices will not breach Section 2.6 of the Code .
--
A man and his son changing a tyre at night ( Energizer Australia – 0404 / 16 ).
--
A boat pulling away from a boat ramp ( Isuzu UTE Australia Pty Ltd – 0129 / 16 ).
Fantastical elements
When considering advertisements under Section 2.6 , the Board can dismiss health and safety concerns if the imagery has elements of fantasy and are obviously unlikely or fictitious . The Board ’ s view is :
• Advertising which is obviously fantastical and unlikely to be taken seriously by most members of the community will not be seen as a breach of Section 2.6 .
--
A meerkat character propelling himself in an office chair by using a fire extinguisher ( Comparethemarket . com . au – 0432 / 16 ).
--
Someone in a chicken suit riding a skateboard down a mountain without a helmet ( Yum Restaurants International – 0028 / 16 ).
--
A man using parts of his body to flick peanuts into the air and catch them with his mouth ( iSelect Pty Ltd – 0275 / 16 ).
Safety in the home
The Board has upheld a number of advertisements for showing unsafe behaviour in the home . The Board ’ s view is :
• Advertisements which undermine the important issue of fire safety will be upheld , even where the scenarios in the advertisements are humorous and unlikely .
--
A man starting a BBQ with a large amount of lighter fluid ( Sportsbet – 0071 / 16 ).
• Showing children in potentially unsafe situations in the home , which may be copied by other children or parents and result in injury , will breach the Code .
--
A baby with a large elephant shaped cushion , where the accompanying text suggested the toy could be left in a baby ’ s cot overnight ( Favworld – 0508 / 16 ).
--
A baby seated in a baby-chair on a kitchen bench , when the baby-chair product advises it should only be used on the floor ( Mitsubishi Electric Australia – 0362 / 16 ).
--
A child cooking on a realistic-looking toy stove ( Caputo and Sons – 0070 / 16 ).
The Board also considered a number of complaints in this area to not breach Section 2.6 of the Code . The Board ’ s view is :
• Advertising which shows a potentially unsafe setup for a cot or nursery may not breach this section of the Code if the unsafe setup is shown only briefly and is not the focus of the advertisement .
--
A pregnant woman and her husband discussing their future in a nursery where the cot is situated near windows with blinds ( Real life Insurance – 0349 / 16 ).
• Advertising which shows babies being appropriately supervised while in situations that may otherwise be unsafe do not breach prevailing community standards on health and safety .
--
A baby climbing upstairs , and a toddler on a slippery dip ( Danone – 0502 / 16 ).
Protective gear
Advertising which shows people engaging in activities which require safety equipment , should usually show people using that safety equipment . The Board ’ s view is :
• Advertising which shows people on a moving motorcycle , without helmets , will breach this section of the Code , regardless of the laws of the country where the advertisement was set .
--
A man driving a motorcycle and his passenger standing behind him ( Lebara Mobile – 0345 / 16 ).
The Board often receives complaints about some activities where safety equipment or practices are advised , but not required . In these cases the Board will often dismiss the complaints as the activities shown are not contrary to prevailing community standards . The Board ’ s view is :
• Advertising which features people on boats or watercraft will often receive complaints if they are not clearly wearing life jackets , however if the craft is stationary or close to shore or the occupants are wearing other inflatable safety devices the advertising will not breach this section of the Code .
--
Advertisements where people are shown on a stationary boat in calm waters , not wearing life jackets include : Lion ( 0574 / 16 ) and Fair Dinkum Sheds ( 0164 / 16 ).
--
Advertisement where a man on a board is wearing some kind of floatation device include : Suzuki Marine ( 0420 / 16 ) and Yamaha Motor Aust Pty Ltd ( 0221 / 16 ).
Other health and safety issues
Section 2.6 of the Code encompasses a diverse range of issues which raise community concerns about materials contrary to prevailing standards of health and safety .
The Board ’ s view is :
• Advertising which shows people engaging in behaviour that would breach the law , and place a community member in danger , will be seen to be contrary to prevailing community standards on health and safety .
--
A scene showing people stealing a pizza from a delivery driver ( McCain Australia and New Zealand – 0139 / 16 ).
• Advertising which references suicide without providing support services information , and in a way which trivialises or normalises the serious issue , will be seen to breach Section 2.6 of the Code .
--
A woman with a rainbow noose around her neck and the words “ same sex marriage increases PC bullying in the workplace ” ( Marriage Alliance – 0064 / 16 ).
48 Advertising Standards Bureau