Advantage ( 0253 / 16 ), Offshore Surf ( 0034 / 16 ) and General Pants Group ( 0161 / 16 and 0155 / 16 ).
• Although relevant to the product or service being advertised , advertisements can still cross the line of acceptability if the use of sex , sexuality and nudity is too explicit . The Board ’ s view is :
• Advertisements for lingerie can breach section 2.4 of the Code if they are overly sexualised and not appropriate for a broad audience .
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A woman in a red lacy body stocking through which her nipples were visible , accompanied by the text ‘ unwrap me ’ ( Honey Birdette – 0544 / 16 ).
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A store window advertisement which featured women in lingerie in highly sexualised poses ( City Chic – 0340 / 16 ) and one which featured a woman wearing different styles of lingerie moving in a sexualised way ( Bras n ’ Things – 0331 / 16 ).
• Although legally allowed to be advertised , sex products or services advertisements can breach Section 2.4 of the code if they are overly sexualised and / or depict a high level of nudity .
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A woman in a g-string and suspenders shown from behind ( Showgirls – 0405 / 16 ).
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A topless woman looking over her shoulder and pulling down her g-string ( My Alibi – 0399 / 16 ).
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A woman ’ s legs spread apart and a male lying between them ( Sexyland – 0052 / 16 ).
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A female voiceover talking about a new , quieter version of a sex product ( Adultshop . com – 0135 / 16 ).
Humour and sexual innuendo
Humour and sexual innuendo in advertisements considered by the Board generally raised questions of whether the advertisement was appropriate for a broad audience which could include children . The Board ’ s view is :
• Advertising with mild sexual references , which would not easily be understood to be sexual by children , were seen to treat the issue of sex , sexuality and nudity with sensitivity to the relevant audience .
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Two men in suspended egg chairs to represent testicles ( Pacific Brands Holdings – 0211 / 16 ).
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A man watching a television show , including a scene which has groaning noises ( Foxtel Management – 0159 / 16 ).
• Advertisements which use double entendre , where a non-sexualised explanation of the meaning would be taken away by children , were seen to treat the issue of sex , sexuality and nudity with sensitivity to the relevant audience .
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Advertisements with subtle sexual innuendo , which would not easily be understood by a young audience , included : Fairfax Media ( 0422 / 16 ) Chrysler Australia Pty Ltd ( 0049 / 16 and 0079 / 16 ), Boost Juice Bars Australia ( 0130 / 16 ) and Comfort Group ( 0096 / 16 ).
While humour and innuendo can often make an advertisement more acceptable , advertisements often still need to be appropriate for a broad audience . The Board upheld a number of advertisements in this area . The Board ’ s view is :
• Advertising which is able to be viewed by children must still treat sex , sexuality and nudity with sensitivity to this audience , regardless of humour used .
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A number of transport advertisement with inappropriate images and / or phrases ( Wicked Campers - 0394 / 16 , 0363 / 16 , 0252 / 16 , 0154 / 16 , 0122 / 16 , 0109 / 16 , 0026 / 16 and 0027 / 16 ).
Nudity
The Board has recently found several advertisements to be in breach of Section 2.4 of the Code in relation to nudity . The Board ’ s view is :
• Advertising which contains explicit nudity will often be found to breach this section of the Code , especially if in a medium which is likely to be seen by children .
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Various images of women including one woman with her full breasts exposed ( Bikini Girls Massage – 0497 / 16 ).
• Advertising which features naked or semi-naked people may breach the Code if the people are in a sexualised pose , even if there is no explicit nudity .
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A young woman lifting up her shirt to expose the bottom of her breast ( Dope Lemon – 0482 / 16 ).
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Naked and semi-naked couples in sexualised positions ( Brand Collective – 0401 / 16 ).
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A topless woman lying on top of a topless man ( Lonsdale London – 0216 / 16 ).
• Images of naked people , even when the advertising is not sexually suggestive , may be considered inappropriate if able to be viewed by a broad audience including children .
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A cartoon image of a mermaid with large breasts and stars over her nipples ( Wet Dreams Aquatics – 0199 / 16 ).
Certain levels of nudity can be considered acceptable by the Board if it is presented in a manner appropriate to the audience and does not expose genitalia or contain overly sexualised content . The Board ’ s view is :
• Advertising which suggests nudity but where the people featured are adequately covered will usually be considered acceptable where the nudity is not sexualised .
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A naked actress lying on the ground holding her arm across her breasts ( Coca-Cola Amatil – 0588 / 16 ).
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Two women seen from behind lifting their tops up to flash motorists ( Coty Australia – 0120 / 16 ).
Review of Operations 2016
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