Advertising Standards Bureau Review of Operations 2015 | Page 91
2005
2006
2007
2008
2009
2010
2011
2012
PRODUCT CATEGORY ATTRACTING COMPLAINT (%)
2013
2014
2015
Toiletries
5.26%
2.86%
2.94%
3.46%
3.51%
7.88%
6.30%
5.63%
4.25%
11.46%
14.62%
Vehicles
15.19%
8.37%
9.92%
5.28%
5.69%
4.81%
6.51%
6.64%
13.92%
3.00%
14.26%
Food and Beverages
20.85%
28.14%
33.25%
14.39%
24.08%
21.92%
18.28%
23.74%
7.99%
7.91%
12.67%
Professional services
2.56%
5.61%
10.77%
5.10%
5.18%
5.38%
5.25%
5.23%
1.32%
9.02%
10.67%
Entertainment
0.00%
2.90%
3.09%
3.28%
4.85%
2.88%
7.98%
6.64%
2.05%
2.46%
7.27%
Gambling
0.00%
0.00%
0.00%
0.73%
1.51%
0.96%
2.94%
2.21%
1.32%
3.45%
6.54%
Community Awareness
8.02%
12.29%
3.39%
9.29%
5.69%
5.58%
7.14%
6.04%
5.42%
11.41%
5.86%
Insurance
0.00%
2.97%
2.44%
5.10%
3.51%
3.27%
2.73%
2.82%
1.17%
2.98%
4.41%
11.18%
2.15%
6.03%
7.65%
6.86%
4.42%
4.20%
4.43%
2.20%
1.65%
4.13%
Finance/Investment
2.81%
1.80%
1.30%
2.37%
1.34%
3.46%
0.63%
1.81%
3.15%
0.80%
3.09%
Lingerie
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
7.91%
0.94%
3.00%
Retail
0.00%
1.17%
1.65%
2.37%
0.33%
1.54%
2.73%
4.23%
4.54%
0.59%
2.18%
Health Products
3.46%
7.94%
1.40%
1.46%
4.35%
3.46%
0.84%
3.02%
2.64%
0.57%
2.09%
Clothing
6.22%
4.31%
2.24%
5.83%
7.69%
7.31%
13.45%
7.44%
8.94%
1.80%
1.77%
Travel
1.85%
1.09%
0.15%
2.37%
2.01%
0.96%
0.63%
2.41%
4.03%
2.03%
1.32%
Sex Industry
0.00%
0.00%
0.00%
0.36%
4.35%
5.00%
5.67%
2.82%
4.62%
15.40%
1.18%
Bars and Clubs
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.44%
0.19%
0.77%
Alcohol
7.07%
3.14%
2.44%
6.38%
4.00%
5.19%
3.78%
3.02%
7.84%
1.30%
0.73%
Other
6.67%
5.30%
3.94%
4.74%
2.01%
2.88%
2.10%
1.41%
0.73%
0.19%
0.68%
Automotive
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.37%
20.51%
0.59%
Leisure & Sport
1.45%
1.73%
2.14%
1.09%
2.84%
3.85%
1.47%
2.01%
2.12%
0.26%
0.45%
Hardware/machinery
0.00%
0.00%
0.00%
1.09%
1.34%
1.35%
1.05%
1.21%
0.37%
0.21%
0.41%
Information Technology
0.00%
0.00%
0.00%
0.18%
1.00%
0.77%
0.21%
0.60%
0.15%
0.40%
0.23%
Slimming
0.00%
0.00%
0.00%
0.36%
0.00%
0.19%
0.00%
0.00%
0.00%
0.24%
0.23%
Toys & Games
0.00%
0.00%
0.00%
1.09%
0.67%
0.77%
0.84%
1.01%
0.44%
0.14%
0.23%
Real Estate
0.00%
0.00%
0.00%
0.55%
1.00%
0.19%
0.84%
0.80%
1.17%
0.05%
0.23%
Beauty Salon
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.22%
0.19%
0.14%
Employment
0.00%
0.00%
0.00%
0.00%
0.00%
0.19%
0.00%
0.00%
0.00%
0.00%
0.14%
Mobile Phone/SMS
0.00%
2.44%
2.04%
5.46%
2.17%
0.38%
0.42%
0.00%
1.61%
0.07%
0.09%
Education
0.00%
0.00%
0.00%
0.18%
0.00%
0.96%
0.00%
0.00%
0.00%
0.38%
0.05%
Telecommunications
4.51%
2.40%
2.24%
3.46%
3.18%
2.88%
1.47%
1.21%
3.22%
0.24%
0.00%
Tourist Attractions
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.29%
0.12%
0.00%
Media
0.00%
2.22%
2.84%
3.28%
0.17%
1.54%
0.84%
1.81%
0.29%
0.05%
0.00%
Office goods/services
0.00%
0.00%
0.00%
0.91%
0.17%
0.00%
0.42%
0.00%
0.00%
0.00%
0.00%
Religion/Beliefs
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
1.25%
0.00%
0.00%
Restaurants
2.91%
1.17%
5.78%
2.19%
0.50%
0.00%
1.26%
1.81%
4.03%
0.00%
0.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
House goods/services
TOTAL
METHOD OF COMPLAINT (%)
Online
73.08%
82.71%
84.05%
87.07%
85.30%
87.76%
93.23%
93.65%
89.61%
87.90%
88.13%
Post
22.36%
14.47%
13.87%
10.22%
11.85%
11.97%
6.72%
6.34%
10.24%
12.08%
11.83%
Fax
4.56%
2.82%
2.08%
2.71%
2.85%
0.27%
0.05%
0.01%
0.14%
0.02%
0.04%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
TOTAL
Review of Operations 2015
89