Advertising Standards Bureau Review of Operations 2015 | Page 87

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
REASON COMPLAINT DID NOT PROCEED TO A CASE ( No .) **
Ad not broadcast in Australia
4
7
4
0
2
6
ASB complainant disatisfied
3
2
6
0
11
4
Dissatisfied - ASB Ineffective enforcement
0
0
0
14
0
0
ASB - not pre-screening body
0
0
1
0
0
0
ASB Claims Board Competitor
0
0
3
1
2
3
ASB Public Awareness campaign
0
2
1
0
0
0
Business Practices Unethical
0
2
1
1
3
5
Community Service Announcement
3
11
0
0
0
0
Competition coupons
0
0
0
1
0
0
Dislike of Advertising - AMI radio ads
2
0
2
2
8
16
Dislike of Advertising - AMI TV Ads
14
1
0
0
5
15
Editorial
7
5
6
20
8
8
Gambling odds in commentary
2
0
2
2
0
0
Gambling product - timing TV
0
0
0
83
74
85
Insufficient information to identify ad - general
46
56
59
58
48
55
Insufficient information to identify ad - adult content
5
1
0
0
4
0
Legality
8
10
13
21
15
13
Loud ads
7
2
1
0
1
4
Misleading Truth and Accuracy - NOT FOOD
43
118
142
134
177
136
Misleading country of origin
0
1
1
1
0
0
Not an Ad - Food packaging
0
6
0
10
10
6
RCMI-Not an ad in Media
0
0
0
2
0
0
Not an Ad - General
14
61
44
35
44
26
Not an ad - Point of Sale
1
0
0
0
0
1
Not an ad - Other Social Media
0
0
0
2
1
1
Not an ad - signage on premises
1
2
0
6
0
0
Not S2 - ABAC
14
34
31
50
23
49
Not S2 - ACMA
0
3
18
11
9
9
Not S2 - ADMA
1
0
3
5
4
0
Not S2 - e-cigarettes
0
0
0
0
1
1
Not S2 - Inappropriate behaviour
0
0
0
20
54
8
Not S2 - Disagree with content
0
0
0
80
163
187
Not S2 - General
103
262
214
93
32
46
Not S2 - Dislike Advertising
0
0
0
2
5
8
Not S2 - Freedom of Speech
0
0
0
13
14
50
Not S2 - Grammar in advertisements
0
0
0
3
2
5
Not S2 - Not Discrimination
0
0
0
6
8
5
Not S2 - Personal Issue
0
0
0
18
26
55
Not S2 - Unfortunate Placement
0
0
0
4
6
2
Not S2 - Use of a Personality
0
0
0
2
3
0
Not S2 - Use of Children
0
0
0
2
0
2
Overseas complaint
1
0
2
1
2
3
Overseas web site with no Aust connection
1
2
0
0
2
1
Review of Operations 2015
85