Advertising Standards Bureau Review of Operations 2015

How do people complain? Online Post Fax RADIO EDUCATING BUSINESS GOVERNMENT DETERMINATION TRANSPORT BONDING SELF-REGULATE INDEPENDENT BILLBOARDS PARTNERING TRANSPORT AUTHORITY POSTERS STANDARDS ADVERTISERS BILLBOARDS TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE LIAISING COMPLAINT DETERMINATION CONSOLIDATING TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING Advertising Standards Bureau 80 88.13% 11.83% 0.04% The number of people choosing to lodge their complaints through the online system in 2015 continued to be the most popular option, with 88.13 per cent of submissions, however this has fallen from 93.65 per cent in 2013. The drop is due to an increase in postal submissions, from 6.3 per cent in 2012 to 11.83 per cent in 2015. The majority of postal submissions are complaint referrals from television stations, which are not submitted through ASB’s online complaints system. In 2015, just 0.04 per cent of complaints were received by fax.

Advertising Standards Bureau Review of Operations 2015 | Page 82