Advertising Standards Bureau Review of Operations 2015

The Advertising Standards Board The Advertising Standards Bureau The Advertising Standards Board determines public complaints about individual advertisements, through a panel of public representatives from a broad cross-section of the Australian community. The ASB administers the advertising self‑regulation system, accepting complaints about advertisements for determination by the Advertising Standards Board and the Advertising Claims Board. RADIO EDUCATING BUSINESS GOVERNMENT DETERMINATION TRANSPORT BONDING SELF-REGULATE INDEPENDENT BILLBOARDS PARTNERING TRANSPORT AUTHORITY POSTERS STANDARDS ADVERTISERS BILLBOARDS TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE LIAISING COMPLAINT DETERMINATION CONSOLIDATING TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY 4 The Advertising Claims Board The Advertising Claims Board resolves complaints between advertisers, through a panel of legal specialists. AANA AFGC ABAC FCAI The Australian Association of National Advertisers is responsible for the AANA Advertiser Codes which are administered by the ASB. The Australian Food and Grocery Council is responsible for the Responsible Children’s Marketing Initiative of the Food and Beverage Industry and the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children. Complaints for both initiatives are administered by the ASB. The Alcohol Beverages Advertising Code is the code for alcohol advertising self‑regulation by the ABAC Complaints Panel. All complaints about alcohol are received by ASB and forwarded to ABAC. Both ASB and ABAC may consider complaints about alcohol advertising. The Federal Chamber of Automotive Industries is responsible for the FCAI Voluntary Code of Practice for Motor Vehicle Advertising which is administered by the ASB. Advertising Standards Bureau

Advertising Standards Bureau Review of Operations 2015 | Page 6