ACCOUNTABILITY RESEARCH INTERNET RELIABLE UNITING REPORTS CONSUMERS COMMUNICATING DETERMINATION TRANSPORT EDUCATORS CODES CONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA COOPERATING BILLBOARDS ASSOCIATING GOVERNMENT ACCOUNTABILITY LIAISING INTEGRITY CINEMA INDUSTRY TRAINING STANDARDSPEOPLE between the time a race takes and the length TRANSPORT BRIDGING of time taken to apply for money , it is seen
INDEPENDENT SOCIAL MEDIA not to breach this Section of the Code . CONSUMERS
-- A television advertisement for a money
CODES lending service , which used images related to the Melbourne Cup ( MoneyMe – 0485 / 15 ).
• Advertisements for gambling may include some elements which are attractive to children , so long as the main topic and tone of the advertisement is directed to adults .
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A television advertisement which featured the animated cat ‘ Lucky ’ who walks down a street , coming across unfortunate situations which turn into lucky situations as he walks by ( Tatts Lotteries – 0163 / 15 ).
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An internet advertisement which also featured the ‘ Lucky ’ mascot ( Tatts Lotteries – 0415 / 15 ).
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A television advertisement which promoted a family day at a racecourse ( Country Racing Victoria – 0042 / 15 ).
Bullying ( non-violent )
Behaviour which may be considered to be bullying is considered by the Board under Section 2.6 for non-violent bullying or Section 2.3 for violent acts .
The Board dismissed a number of cases in this area in 2015 . The Board ’ s view was :
• Depicting two people in a verbal exchange , when there is no suggestion of violence does not depict , encourage or condone verbal bullying in any form .
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A television advertisement featuring a tennis player engaging in a verbal rally with a Bankwest employee about how easy or difficult it is to find a home loan deal ( Bank of Western Australia Ltd ( Bankwest ) – 0389 / 15 ).
• Advertising that depicts someone making a comment which is misinterpreted by other characters as insulting , does not amount to verbal bullying as the insult was unintentional and the person is shown to be regretful .
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A television advertisement which featured a woman , frustrated at trying to separate cheese slices , referring to a girl ’ s one-eyed doll as a ‘ creepy cyclops ’, after which a boy with an eye-patch is brought into view ( Murray Goulburn – 0218 / 15 ).
• While sexual harassment is a serious issue , advertising which shows mildly sexual actions in a workplace is not seen to amount to sexual harassment when the actions are not directed at any one person , the actions are comedic and there is no suggestion anyone feels harassed or upset by the actions .
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A television advertisement which featured a woman lifting up her top to show her bra to a male colleague ( Mars Confectionery – 0267 / 15 ).
Unsafe driving
Complaints about motor vehicle advertisements are considered under the FCAI code , but advertisements which are not for cars but include driving scenes may be considered under Section 2.6 for health and safety concerns .
In 2015 the Board upheld complaints against two advertisements for promoting unsafe driving practices . The Board ’ s view was :
• Advertising which shows unsafe driving will breach Section 2.6 of the Code .
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A television advertisement in which passengers distract a driver with a mobile phone ( Youi Car Insurance – 0345 / 15 ).
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A television advertisement in which a driver speeds up to a speed camera , in order to get a photo of his smile ( House of Smiles – 0479 / 15 ).
The Board also dismissed a number of complaints in relation to this section of the Code . The Board ’ s view was :
• There is significant community concern regarding illegal road racing , however showing two people in a competition to showcase their safe driving habits where the drivers are depicted as obeying the road rules and driving within the posted speed limit , does not depict driving behaviour which is contrary to prevailing community standards .
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A television advertisement for a safe driver app ( AAMI – 0069 / 15 ).
• Showing drivers eating or drinking , dancing or only having one hand on the steering wheel while still driving safely does not depict driving behaviour which is contrary to prevailing community standards .
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A television advertisement which featured a girl in the passenger seat breaking off a piece of chicken and putting it in the mouth of the driver ( Yum Restaurants International – 0166 / 15 ).
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A television advertisement which promoted take-away coffee which includes a scene where a driver is seen tapping her steering wheel in time with music ( McDonald ’ s Aust Ltd – 0162 / 15 ).
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A television advertisement which shows a driver only having one hand on the steering wheel ( AAMI – 0145 / 15 ).
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A television advertisement which showed a woman and her passenger doing dancing movements while driving ( Alpha Finance – 0358 / 15 ).
• Depictions of safe towing practices using correct gear .
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A television advertisement which featured a vehicle using a correctly attached snatch strap recovering another vehicle which is stuck in a muddy location ( Isuzu – 0327 / 15 ).
• Depicting a person driving a car while talking on a mobile phone will not be considered a breach of the Code , so long as the negative consequences of this action is also depicted in the advertisement .
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A television advertisement which depicted a woman having an accident after texting on a mobile phone while driving ( AICS – 0045 / 15 ).
• Most members of the community would understand the depiction of drivers conducting formation driving patterns to be behaviour carried out by professional and / or trained drivers and that this type of behaviour would not be carried out on regular roads and streets , and as such is not in breach of Section 2.6 of the Code .
46 Advertising Standards Bureau