Advertising Standards Bureau Review of Operations 2014 | Page 91

2.9 Competitions

2.12 Alcohol

An Advertising or Marketing Communication to
Children which includes a competition must:

Advertising or Marketing Communications to
Children must not be for, or relate in an way to,
Alcohol Products or draw any assocation with
companies that supply Alcohol Products.

(a) ontain a summary of the basic rules for
c
the competition;
(b) learly include the closing date for
c
entries; and
(c) ake any statements about the chance of
m
winning clear, fair and accurate.

2.10 Popular Personalities
Advertising or Marketing Communications to
Children must not use popular personalities
or celebrities (live or animated) to endorse,
recommend, promote or advertise or market
Products or Premiums in a manner that obscures
the distinction between commercial promotions
and program or editorial content.

2.11 Premiums
Advertising or Marketing Communications to
Children, which include or refer to or involve an
offer of a Premium:
(a) ust not create a false or misleading
m
impression in the minds of Children about
the content of the Product;
(b) ust be presented conspicuously;
m
(c) ust not create a false or misleading
m
impression in the minds of Children that the
product being advertised or marketed is the
Premium rather than the Product;
(d) ust not refer to the premium in more
m
than an indidental manner to the
advertised product;
(e) ust make the terms of the offer clear as well
m
as any conditions or limitations; and

2.13 Privacy
If an Advertising or Marketing Communications
indicates that personal information in relation
to a Child will be collected, or, if as a result of
an Advertising and Marketing Communication,
personal information of a Child will or is likely to
be collected, then the Advertising or Marketing
Communication must include a statement that
the Child must obtain a parent or guardian’s
express consent prior to engaging in any activity
that will result in the collection or disclosure of
such personal information.
Personal information is information that identifies
the child or could identify the child.

2.14 Food and Beverages
(a) dvertising or Marketing Communications
A
to Children for food or beverages must
neither encourage nor promote an
inactive lifestyle or unhealthy eating or
drinking habits;
(b) dvertising or Marketing Communications
A
to Children must comply with the AANA
Food & Beverages Advertising & Marketing
Communications Code.

2.15 AANA Code of Ethics
Advertising or Marketing Communications to
Children must comply with the AANA Code
of Ethics.

(f ) ust not use Premiums in a way that
m
promotes irresponsible use or excessive
consumption of the Product.

Review of Operations 2014

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