Advertising Standards Bureau Review of Operations 2014 | Page 88
Section 1
Competitor Complaints1
Section 2
Consumer Complaints2
Section 3
Other Codes
1.1 Advertising or Marketing Communications
shall comply with Commonwealth law and
the law of the relevant State or Territory.
1.2 Advertising or Marketing Communications
shall not be misleading or deceptive or be
likely to mislead or deceive.
2.1 Advertising or Marketing Communications
shall not portray people or depict material in
a way which discriminates against or vilifies
a person or section of the community on
account of race, ethnicity, nationality, gender,
age, sexual preference, religion, disability,
mental illness or political belief.
1.3 Advertising or Marketing Communications
shall not contain a misrepresentation, which
is likely to cause damage to the business or
goodwill of a competitor.
2.2 Advertising or marketing communications
should not employ sexual appeal in a manner
which is exploitative and degrading of any
individual or group of people.
3.1 Advertising or Marketing Communications
to Children shall comply with the AANA’s
Code of Advertising & Marketing
Communications to Children and section
2.6 of this Code shall not apply to
advertisements to which AANA’s Code of
Advertising & Marketing Communications
to Children applies.
1.4 Advertising or Marketing Communications
shall not exploit community concerns in
relation to protecting the environment
by presenting or portraying distinctions
in products or services advertised in a
misleading way or in a way which implies a
benefit to the environment which the product
or services do not have.
2.3 Advertising or Marketing Communications
shall not present or portray violence unless it
is justifiable in the context of the product or
service advertised.
1.5 Advertising or Marketing Communications
shall not make claims about the Australian
origin or content of products advertised in a
manner which is misleading.
2.5 Advertising or Marketing Communications
shall only use language which is appropriate
in the circumstances (including appropriate
for the relevant audience and medium).
Strong or obscene language shall be avoided.
2.4 Advertising or Marketing Communications
shall treat sex, sexuality and nudity with
sensitivity to the relevant audience.
3.2 Advertising or Marketing Communications
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