Advertising Standards Bureau Review of Operations 2014 | Page 81
2010
2011
2012
2013
2014
40
180
307
35
20
0
4
13
0
5
Product or service - General
39
98
83
63
67
Product or service - On radio
4
0
1
0
1
Programming and content
4
16
11
11
17
Promotion TV and radio
37
166
161
49
46
Prohibited online content
0
0
0
5
4
Subliminal advertising
7
8
7
6
4
Social issues
0
0
0
0
80
REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** ... continued
Political advertising
Product or service - Food
Tasteless advertising
39
44
45
19
10
Therapeutic goods
0
3
8
12
10
Timing - Cinema
3
1
2
0
0
Timing - Radio broadcast
4
0
2
0
1
Timing - TV
23
27
42
19
47
Tobacco advertising
13
4
2
2
3
Too many ads
3
3
8
9
4
Unsolicited mail and products
0
1
0
2
4
Weight management
4
0
3
12
2
12
2
5
22
27
11
Wicked Campers - Need for detailed information
Wicked Campers - Dislike of advertising
0
0
0
0
Advertisement Withdrawn/Discontinued before case established
108
36
26
109
67
TOTAL
620
1181
1280
1078
1197
** Following the launch of new Case Management System in March 2010, statistics relating to complaints not proceeding to a case are p rovided in greater detail.
CONSISTENTLY DISMISSED COMPLAINTS (No.) *
- Unlikely interpretation
35
49
51
50
73
- Not of concern to broad community
22
20
9
12
17
- Consistently dismissed issue
18
15
16
29
36
- Consistently dismissed language
12
10
14
17
13
- Incorrect about content
3
5
4
13
26
- Product name
0
8
1
0
0
- Multicultural community
2
5
0
10
6
- Images of food
0
1
6
5
3
- Consistently dismissed - MLA
0
0
0
33
0
- Food / beverage logos
0
0
1
1
0
92
113
102
170
174
TOTAL
* Statistics not separately captured prior to 2010
Review of Operations 2014
79