Advertising Standards Bureau Review of Operations 2014 | Page 79
2005
REASON COMPLAINTS FELL OUTSIDE CHARTER (No.)
2006
2007
2008
2009
61
15
67
2010
2011
2012
2013
2014
99
##
Not an advertisement - Community service announcements
35
Not an advertisement - Direct distribution to an individual
11
5
1
1
4
Not an advertisement - Direct mail
19
11
3
4
2
Not an advertisement - Informercial
1
1
0
0
4
30
39
11
9
27
Not an advertisement - Internet
Not an advertisement - Label directions
2
5
1
7
13
Not an advertisement - Local advertising
30
14
21
16
28
Not an advertisement - Loudness of ads
71
12
11
8
11
Not an advertisement - Other
21
48
44
46
11
Not an advertisement - Point of sale
27
29
28
16
15
5
5
0
3
9
Not an advertisement - Product or service
29
92
58
84
126
Not an advertisement - Program content or programming
73
126
13
15
27
Not an advertisement - TV and radio promotional material
144
186
28
18
35
0
0
0
88
53
Other - Insufficient information
13
34
23
33
23
Other - Other
37
38
31
32
6
53
Not an advertisement - Product name or logo
Other - Dissatisfied
Other - Trivial complaint
Outside Section 2 - Broadcast timing
Outside Section 2 - Dislike of advertising
Outside Section 2 - Other
Outside Section 2 - Phone sex
4
6
16
5
104
118
60
33
15
30
25
19
62
185
108
70
89
128
27
18
0
1
0
7
10
11
26
3
3
Specific industry code - Alcoholic Beverages code
3
2
12
5
14
Specific industry code - Therapeutic Goods code
1
1
1
0
see table below
3
Outside Section 2 - Political advertising
Specific industry code - Weight Management code
Withdrawn/Discontinued - Other
Within Section 1 - Business practices
Within Section 1 - Compliance with law
2
2
0
1
3
13
43
12
32
81
6
6
1
2
3
15
4
0
1
0
Within Section 1 - Harm to business
0
1
0
1
2
Within Section 1 - Legality
1
11
6
10
3
Within Section 1 - Misleading claim about Australian country of
origin/content
0
5
1
0
0
Within Section 1 - Misleading claim of protecting environment
Within Section 1 - Misleading or deceptive
Within Section 1 - Misrepresentation
Within Section 1 - Tobacco
TOTAL
0
0
0
0
2
121
186
45
62
32
1
6
1
0
2
3
8
0
0
2
970
1212
577
799
941
From 2010, data relating to complaints outside charter is captured in a more detailed form.
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Review of Operations 2014
77