Advertising Standards Bureau Review of Operations 2014

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Complaints within jurisdiction 1491 Complaints outside jurisdiction 1181 Complaints about already considered advertisements (current year) Complaints about already considered advertisements (previous years) Consiste ntly dismissed complaints TOTAL 2,956 4,044 2,602 3,596 3,796 443 290 308 1838 138 211 212 209 113 102 170 174 37 22 8 3,416 3,640 2,773 5,735 1440 911 3981 211 212 203 353 3,526 1197 280 225 202 45 17 56 2,072 2,296 2309 1078 12 2,620 983 1280 138 Not allocated at 31 December 1720 1569 See table below for previous year statistics. ASB is now able to maintain statistics about: whether a complaint is within jurisdisction or not, whether a complaint is about an ad which has previously been considered by the Board, whether the complaint raises a matter which has been consistently dismissed by the Board, and whether complaints which remained unallocated at 31 December. 2014 50 ALLOCATION OF COMPLAINTS (No., by Complaint) 2013 1,976 1,365 4,442 OUTCOME OF COMPLAINTS (No., by Complaint) Number of complaints about ads which did not breach the Code (current year) Number of complaints about ads which did not breach the Code (pre reporting year) Number of complaints about ads which were found to breach the Code See table below for previous year statistics. ASB is now able to maintain statistics that show if a complaint was related to an advertisement considered by the Board in the current year or previous years. Number of complaints about ads that were withdrawn TOTAL OUTCOME OF COMPLAINTS (No. by Complaint - pre 2011) Dismissed Upheld Withdrawn before board determination 1770 1349 1753 2648 1730 2263 2278 1692 361 23 55 94 164 280 477 521 113 236 139 20 15 57 56 Already considered advertisements *# Consistently dismissed complaints * Not proceeding to a case TOTAL 53 see table above 708 92 714 656 970 1212 577 799 941 620 2,620 2,296 2,956 4,044 2,602 3,596 3,796 3,526 * Statistics not separately captured prior to 2010 # Prior to 2010, complaints about already considered complaints were aggregated with “Dismissed” complaints. BOARD DETERMINATIONS (No., by Advertisement) Withdrawn before board determination 5 20 33 13 5 10 11 29 10 24 17 Upheld 4 8 14 28 36 62 81 49 54 69 61 62 401 337 344 488 405 477 503 442 412 404 348 453 38 11 16 21 514 508 442 566 Dismissed Not proceeding to Board TOTAL Review of Operations 2014 410 365 391 529 446 549 595 520 30 75

Advertising Standards Bureau Review of Operations 2014 | Page 77