Advertising Standards Bureau Review of Operations 2014 | Page 74

Which medium were cases seen
and heard on?
Of the advertisements complained about which
were raised as cases, the vast majority (44.77 per
cent) were advertisements seen on television, this
is consistent with previous years. A further 7.34
per cent of advertisements were seen on Pay TV,
slightly less than the 7.98 per cent in 2013.

$

Other mediums with less than 5 per cent include
outdoor (2.94 per cent), cinema (1.47 per cent),
mail (0.55 per cent), TV-out of home (0.55 per
cent), promotional material (0.37 per cent). Flying
banners and mobile billboards each represented
0.18 per cent of cases.

72

7.34%
Pay TV

7.16%
Internet

7.16%
Radio

6.42%
Poster

5.14%
Billboard

5.14%
Print

2.94%
Outdoor

2.20%
Social Media

1.47%
Cinema

0.55%
Mail

0.55%
App

0.37%
Promo

0.18%
Flying banner

0.18%
Billboard
Mobile

Other mediums with increasing percentages
include radio (7.16 per cent), poster (6.42 per
cent) and internet social media (2.20 per cent).
Mediums with decreasing percentages include
billboard and print both down to 5.14 per cent.

7.89%
Transport

0.55%
Out of home
TV

The second highest percentage of cases was for
transport advertisements, which rose again for the
third consecutive year 3.82 per cent (2012), 5.40
per cent (2013) to 7.89 per cent in 2014.

44.77%
TV

0.00%
SMS

Advertising Standards Bureau