Advertising Standards Bureau Review of Operations 2014 | Page 73

Which mediums
attracted complaints?
Consistent with previous years, in 2014, the
majority of complaints (77.72 per cent) related to
advertisements shown on television, the highest
percentage since 2006 when 85.81 per cent of
complaints related to television advertisements.
This year’s higher percentage can be attributed to
a small number of television advertisements which
received a high number of complaints.
Forms of outdoor media were considered under
transport, billboard and outdoor mediums. In
2014, billboards attracted the second highest
amount of complaints for any medium with
5.32 per cent, this is down from 9.59 per cent
in 2013. Transport accounted for 4.09 per cent
of complaints in 2014 and outdoor mediums
0.54 per cent.
In 2014, only 2.08 per cent of complaints were
for internet advertising, less than half of the 2013
figure of 5.5 per cent. An additional 1.58 per cent
of complaints were for advertisements app earing
in social media, this is down from 1.91 per cent in
2013 and 2.59 per cent in 2012.
Significant falls in complaint percentages
were recorded against print media which
fell significantly to 0.94 per cent in 2014
from 4.54 per cent in 2013 and about radio
advertisements which dropped from 3.57 per cent
in 2013 to 1.80 per cent this year.

$

77.72%
TV

5.32%
Billboard

4.09%
Pay TV

2.32%
Transport

2.22%
Poster

2.08%
Internet

1.80%
Radio

1.58%
Social Media

0.99%
Other

0.94%
Print

0.54%
Outdoor

0.33%
Cinema

0.07%
Mail

0.00%
Multi Media

Other mediums attracting complaint included
Pay TV (4.09 per cent), poster (2.22 per cent),
cinema (0.33 per cent) and mail (0.07 per cent).

Review of Operations 2014

71