Advertising Standards Bureau Review of Operations 2014 | Page 7
Strategic intent
Our
purpose
Our
values
Our
vision
Review of Operations 2014
We exist so that the community, industry and government have
confidence in, and respect the advertising self-regulatory system
and are assured that the general standards of advertising are in
line with community values.
•
T
ransparency in decision making.
•
A
ccountability to advertisers and the community.
•
R
esponsive to complaints.
•
I
ndependent decision making.
The Advertising Standards Bureau (ASB) is the foremost
authority in Australia for adjudication of complaints about
advertising and marketing communications.
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