Advertising Standards Bureau Review of Operations 2014 | Page 22

Feedback from advertising self-regulation
awareness training sessions

As a supplier, the codes of ethics were
much more relevant than the individual
food, motor, alcohol codes, creatives would
of found this interesting though.

The OMA’s second edition of OPEN—a
publication highlighting the outdoor medium’s
benefits and creativity—included a feature article
about the ASB. The ASB has been invited by the
OMA to provide an article for both editions of
the publication. The latest edition was released
in November.
Since bringing the administration of the
Advertising Claims Board in-house, the ASB has
seen an increased number of Australian businesses
utilising the alternative competitive complaint
resolution service. In a boost of cases from
previous years, the Claims Board considered three
cases in 2014.

The ASB has continued its proactive response to
media which has resulted in the maintenance of
a high level of interest in Board determinations
and other work and issues related to the ASB.
Monitoring of the open rates of media releases
and the monthly Ad Standards Bulletin, show
high levels of interest in the information
content across all stakeholder groups—industry,
community, media, and government. The bulletin
allows readers to access the ASB website and
other relevant information through links. It covers
issues of the moment as well as highlighting
recent Board determinations. A Twitter account
was opened in February and has received a modest
but stable tally of followers.
In 2014 the ASB continued its sponsorship of
the Media Federation Awards which rewards
collaborative work done in producing campaigns
that reach target markets.

I was surprised by what was acceptable,
so it potentially opens up a broader
creative licence for me.

Fiona Jolly on stage at the MFA awards

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Advertising Standards Bureau