Advertising Standards Bureau Review of Operations 2014 | Page 21

Industry stakeholders understand, support and
endorse the ASB

library including presentations from countries
across the world offering guidance on their
national rules. These video recordings are available
for purchase online.

Industry support in producing and airing a
new public awareness campaign People like
you demonstrates support of the services and
operations of the ASB. The campaign was created
with industry support and received good coverage
on television networks around Australia. The
advertisement featured a number of members
of the Board and aimed to show that Board
members are People like you. The advertisement
highlighted that all complaints will be given a fair
hearing by the Board, which is made up of diverse

Similar to previous years, the ASB worked with
industry organisations to continue its promotion
of responsible advertising practices and raise
awareness of changing community concerns. In
cooperation with the Communications Council,
the AANA and the Outdoor Media Association
(OMA), the ASB provided training to advertising
agencies in the main capital cities across Australia.
Training sessions were well attended, with

community members.

positive feedback providing constructive ideas for
future sessions.

The People like you campaign was also supported
by news media in coverage of regional and
state statistics provided through a media
release campaign.
The ASB in collaboration with an United
Kingdom based company Clearcast, took part
in production of a filmed training package
about advertising regulation around the world.
In the UK, Clearcast’s role includes checking
advertisements against the UK Code of Broadcast
Advertising. The company is also frequently asked
about what can and cannot be done in various
international markets. To address this it launched
a project to assemble an online international video

Awareness and training sessions were also
held for Australian Food and Grocery Council
members to deliver up to date information about
the Responsible Children’s Marketing Initiative
and the Quick Service Restaurant Initiative.
Information about advertising self-regulation was
presented during a film and television law seminar
at Melbourne University, to final year students
taking a course in Professional Advertising
Practice at the University of Technology, Sydney
(UTS) and a series of seminars for Aegis Media
staff highlighting self-regulation requirements,
issues and community standards continued
into 2014.
In addition to the UTS presentation, response
to initial concepts of an ASB awareness project
focusing on higher education institutions and
students has been highly encouraging, with the
project to move ahead in 2015.

Perth
September – Advertising
self-regulation awareness
training (22 people)

Adelaide
September – Advertising
self-regulation awareness
training (17 people)

Melbourne
February – Film & Television law
presentation at Melbourne Uni
September – Advertising self-regulation
awareness training (50 people)

Review of Operations 2014

Brisbane
September – Advertising self-regulation
awareness training (30 people)

Sydney
February – eGR Australia Power Summit
gambling presentation (80 people)
March - AFGC Training (101 people)
August - Presentation and tutorial for UTS students
September – Advertising self-regulation awareness
training (101 people)

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