Advertising Standards Bureau Review of Operations 2014 | Page 103

S2.2. Energy

Functions

Duration of Membership

(a) The meal must satisfy an energy criteria
based on the Nutrient Reference Values1
for children of different age groups. The
maximum energy limits for each target age
group are as follows:

The core functions include:

Each member is appointed for a period of two
(2) years. Upon completion of this period, an
individual may nominate for re-appointment.

i. 4-8 years - 2080 kJ per meal
ii. 9-13 years - 2770 kJ per meal

S2.3. Nutrients of public health concern
(a) The meal must not exceed maximum limits
as follows:
i. Saturated fat - 0.4g per 100kJ;
ii. Sugar - 1.8g per 100kJ; and
iii. Sodium - 650mg per serve.
(b) Overall, the average level of saturated fat,
sugar and sodium in the meal will be less than
what children are currently eating (based on
the Children’s Survey2).
The nutrition criteria for assessing children’s meals
have been developed by a team of Accredited
Practicing Dietitians in consultation with national
guidelines and authorities on children’s nutrition.

Schedule 3
Terms Of Reference: Initiative
Administration Committee
The Initiative Administration Committee
performs an integral role in overseeing
the management of the RCMI and the
QSR Initiative.

1. Overseeing the development of an annual
report and budget for presentation to, and
approval by, the AFGC Board.
2. Overseeing the budget administration,
including the costs incurred administering
the Initiative.
3. Overseeing the review of uptake and
effectiveness of the Initiative.
4. Providing input into the monitoring of
compliance with the Initiative, including
corrective actions. This includes compliance
via company reporting, purchased advertising
data and the Advertising Standards
Board’s determinations.
5. Providing strategic advice to the AFGC
Board on the value of the Initiative to
industry and any repositioning or strategies
that may improve its effectiveness.
6. Overseeing periodic review of the Initiative
and amendments as required.

Membership
There will be 5 members on the Initiative
Administration Committee, comprising:
•

Chair—AFGC Board member or delegate

•

Industry representatives (2)—one from
RCMI’s Signatories and one from the QSR
Initiative’s Signatories

•

External stakeholders (2)

Appointment of Members
The Initiative Administration Manager will
coordinate the selection and appointment of
members and the review of their performance to
ensure the continued effectiveness of the Initiative
Administration Committee. All members are to
be notified to the AFGC Board.

Secretariat
The Initiative Administration Manager will
provide secretariat support for all activities of the
Initiative Administration Committee.

Meeting Schedule
Meetings will be scheduled on a quarterly
basis and held via teleconference. Additional
meetings may be held on an as-needs basis via
teleconference or face-to-face.

Observers
The Initiative Administration Committee may
invite observers to meetings. Observers have no
voting rights.

Decision Making Procedure
In the instances that a vote is required, decisions
will be made by a majority.

1 National Health and Medical Research Council. Nutrient Reference Values for Australia and New Zealand. Canberra: Commonwealth of Australia; 2006.
2 Australian Government: Department of Health and Ageing. 2007 Australian National Children’s Nutrition and Physical Activity Survey. Canberra:
Commonwealth of Australia; 2008.

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