Advertising Standards Bureau Review of Operations 2014 | Page 106

regulation, if such driving were to occur on a
road or road‑related area, regardless of where
the driving is depicted in the advertisement.
(b) [Examples: Vehicles travelling at excessive
speed; sudden, extreme and unnecessary
changes in direction and speed of a motor
vehicle; deliberately and unnecessarily setting
motor vehicles on a collision course; or the
apparent and deliberate loss of control of a
moving motor vehicle.]
(c) eople driving at speeds in excess of speed
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limits in the relevant jurisdiction in Australia
in which the advertisement is published or
broadcast.
(d) riving practices or other actions which
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would, if they were to take place on a
road or road‑related area, breach any
Commonwealth law or the law of any State
or Territory in the relevant jurisdiction in
which the advertisement is published or
broadcast directly dealing with road safety or
traffic regulation.
(e) [Examples: Illegal use of hand-held mobile
phones or not wearing seatbelts in a moving
motor vehicle. Motorcyclists or their
passengers not wearing an approved safety
helmet, while the motorcycle is in motion.]
(f ) eople driving while being apparently
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fatigued, or under the influence of drugs
or alcohol to the extent that such driving
practices breach any Commonwealth
law or the law of any State or Territory
in the relevant jurisdiction in which the
advertisement is published or broadcast
dealing directly with road safety or
traffic regulation.

3. Use of Motor Sport
in Advertising
Without limiting the general application of clause
2, advertisers may make use of scenes of motor
sport; simulated motor sport; and vehicle‑testing
or proving in advertising, subject to the following:
(a) uch scenes should be clearly identifiable
S
as part of an organised motor sport activity,
or testing or proving activity, of a type for
which a permit would normally be available
in Australia.
(b) ny racing or competing vehicles depicted
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in motor sport scenes should be in clearly
identifiable racing livery.

4. Depiction of
Off‑road Vehicles
An advertisement may legitimately depict the

capabilities and performance of an off-road
vehicle travelling over loose or unsealed surfaces,
or uneven terrain, not forming part of a road or
road related area. Such advertisements should not
portray unsafe driving and vehicles must not travel
at a speed which would contravene the laws of the
State or Territory in which the advertisement is
published or broadcast, were such driving to occur
on a road or road related area.

(g) Deliberate and significant environmental
damage, particularly in advertising for
off‑road vehicles.

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