Advertising Standards Bureau - Review of Operations 2013 | Page 9
Most complained about ads in 2013
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0398/13 Lion
TV ad featuring a man at a party whose mouth
detaches from his face, jumps onto the bench and
talks to him.
Board decision – Dismissed
Number of complaints – 66
2 0338/13 Vodafone Network
Pty Ltd
TV ad where kiddults are shown going to
nightclubs in glittering dresses.
Board decision – Dismissed
Number of complaints – 42
3 0361/13 Bonds Industries Ltd
Billboard with plain black background, with white
wording “boobs”.
Board decision – Dismissed
Number of complaints – 36
4 0186/13 Yellow Brick Road Super
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0230/13 Nissan Motor Co
(Aust) Pty Ltd
8 0151/13 Australian National
Preventive Health Agency
TV ad with Nissan Pulsar racing through streets
to get pregnant woman to hospital and recording
their fastest time – second version.
Board decision – Upheld- modified
or discontinued
Number of complaints – 31
TV ad shows a man struggling to breathe. A
voiceover suggests that this happens to people
who smoke and that emphysema is a dreadful
way to die.
Board decision – Dismissed
Number of complaints – 23
6 0166/13 Chrysler Australia Pty Ltd
9 0274/13 Target Australia Pty Ltd
TV ad where woman is taking her dog to a dog
training class led by a male teacher.
Board decision – Dismissed
Number of complaints – 24
TV ad where designer calls breasts “bangers”.
Board decision – Dismissed
Number of complaints – 23
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0331/13 Windsor Smith Pty Ltd
TV ad where men with tattoos and women
in underwear walk around against a white
background and contemporary music playing.
Board decision – Dismissed
Number of complaints – 24
10 0117/13 SSAA
Large outdoor poster showing a man posing with
a large rifle. Wording reads “Electrician by Day Hunter by Choice”.
Board decision – Dismissed
Number of complaints – 22
TV ad opens with female with a child in pram –
child slaps woman.
Board decision – Upheld- modified or
discontinued
Number of complaints – 32
Review of Operations 2013
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