Advertising Standards Bureau - Review of Operations 2013 | Page 89

Section 1 Competitor
Complaints1

Section 2 Consumer
Complaints2

1.1 Advertising or Marketing Communications
shall comply with Commonwealth law and
the law of the relevant State or Territory.
1.2 Advertising or Marketing Communications
shall not be misleading or deceptive or be
likely to mislead or deceive.

2.1 Advertising or Marketing Communications
shall not portray people or depict material in
a way which discriminates against or vilifies
a person or section of the community on
account of race, ethnicity, nationality, gender,
age, sexual preference, religion, disability,
mental illness or political belief.

1.3 Advertising or Marketing Communications
shall not contain a misrepresentation, which
is likely to cause damage to the business or
goodwill of a competitor.

2.2 Advertising or marketing communications
should not employ sexual appeal in a manner
which is exploitative and degrading of any
individual or group of people.

1.4 Advertising or Marketing Communications
shall not exploit community concerns in
relation to protecting the environment
by presenting or portraying distinctions
in products or services advertised in a
misleading way or in a way which implies a
benefit to the environment which the product
or services do not have.

2.3 Advertising or Marketing Communications
shall not present or portray violence unless it
is justifiable in the context of the product or
service advertised.

1.5 Advertising or Marketing Communications
shall not make claims about the Australian
origin or content of products advertised in a
manner which is