Advertising Standards Bureau - Review of Operations 2013 | Page 83
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
8.37%
9.92%
5.28%
5.69%
4.81%
6.51%
6.64%
13.92%
PRODUCT CATEGORY ATTRACTING COMPLAINT (%)
Vehicles
15.19%
Clothing
6.22%
4.31%
2.24%
5.83%
7.69%
7.31%
13.45%
7.44%
8.94%
20.85%
28.14%
33.25%
14.39%
24.08%
21.92%
18.28%
23.74%
7.99%
Lingerie
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
7.91%
Alcohol
7.07%
3.14%
2.44%
6.38%
4.00%
5.19%
3.78%
3.02%
7.84%
Community awareness
8.02%
12.29%
3.39%
9.29%
5.69%
5.58%
7.14%
6.04%
5.42%
Sex industry
0.00%
0.00%
0.00%
0.36%
4.35%
5.00%
5.67%
2.82%
4.62%
Retail
0.00%
1.17%
1.65%
2.37%
0.33%
1.54%
2.73%
4.23%
4.54%
Toiletries
5.26%
2.86%
2.94%
3.46%
3.51%
7.88%
6.30%
5.63%
4.25%
Restaurants
2.91%
1.17%
5.78%
2.19%
0.50%
0.00%
1.26%
1.81%
4.03%
Travel
1.85%
1.09%
0.15%
2.37%
2.01%
0.96%
0.63%
2.41%
4.03%
Telecommunications
4.51%
2.40%
2.24%
3.46%
3.18%
2.88%
1.47%
1.21%
3.22%
Finance/Investment
2.81%
1.80%
1.30%
2.37%
1.34%
3.46%
0.63%
1.81%
3.15%
Food and beverages
Health products
3.46%
7.94%
1.40%
1.46%
4.35%
3.46%
0.84%
3.02%
2.64%
11.18%
2.15%
6.03%
7.65%
6.86%
4.42%
4.20%
4.43%
2.20%
Leisure & sport
1.45%
1.73%
2.14%
1.09%
2.84%
3.85%
1.47%
2.01%
2.12%
Entertainment
0.00%
2.90%
3.09%
3.28%
4.85%
2.88%
7.98%
6.64%
2.05%
Mobile phone/SMS
0.00%
2.44%
2.04%
5.46%
2.17%
0.38%
0.42%
0.00%
1.61%
Gambling
0.00%
0.00%
0.00%
0.73%
1.51%
0.96%
2.94%
2.21%
1.32%
Professional services
2.56%
5.61%
10.77%
5.10%
5.18%
5.38%
5.25%
5.23%
1.32%
Religion/Beliefs
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
1.25%
Insurance
0.00%
2.97%
2.44%
5.10%
3.51%
3.27%
2.73%
2.82%
1.17%
Real estate
0.00%
0.00%
0.00%
0.55%
1.00%
0.19%
0.84%
0.80%
1.17%
Other
6.67%
5.30%
3.94%
4.74%
2.01%
2.88%
2.10%
1.41%
0.73%
Bars and clubs
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.44%
Toys & games
0.00%
0.00%
0.00%
1.09%
0.67%
0.77%
0.84%
1.01%
0.44%
Automotive
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.37%
Hardware/machinery
0.00%
0.00%
0.00%
1.09%
1.34%
1.35%
1.05%
1.21%
0.37%
Media
0.00%
2.22%
2.84%
3.28%
0.17%
1.54%
0.84%
1.81%
0.29%
Tourist attractions
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.29%
Beauty salon
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.22%
Information technology
0.00%
0.00%
0.00%
0.18%
1.00%
0.77%
0.21%
0.60%
0.15%
Education
0.00%
0.00%
0.00%
0.18%
0.00%
0.96%
0.00%
0.00%
0.00%
Employment
0.00%
0.00%
0.00%
0.00%
0.00%
0.19%
0.00%
0.00%
0.00%
Office goods/services
0.00%
0.00%
0.00%
0.91%
0.17%
0.00%
0.42%
0.00%
0.00%
Slimming
0.00%
0.00%
0.00%
0.36%
0.00%
0.19%
0.00%
0.00%
0.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
0.05%
0.01%
0.14%
10.24%
House goods/services
TOTAL
METHOD OF COMPLAINT (%)
Fax
6.91%
4.09%
4.56%
2.82%
2.08%
2.71%
2.85%
0.27%
Post
32.65%
25.96%
22.36%
14.47%
13.87%
10.22%
11.85%
11.97%
6.72%
6.34%
Online (email until 2006)
60.44%
69.95%
73.08%
82.71%
84.05%
87.07%
85.30%
87.76%
93.23%
93.65%
89.61%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
TOTAL
For statistics prior to 2003, please see the publications section of our website—www.adstandards.com.au
Review of Operations 2013
81