Advertising Standards Bureau - Review of Operations 2013 | Page 8

Snapshot
2013 complaint snapshot
Number of complaints received

2773

Number of complaints made about matters within ASB jurisdiction

1503

Number of complaints made about matters outside ASB jurisdiction

1078

Number of complaints about ads previously considered by the Board

520

Number of complaints about ads already withdrawn
Number of complaints assessed as consistently dismissed complaints
Number of complaints unassessed at year end

17
170
22

2013 breach or not snapshot
Number of ads the Board found consistent with Code and Initiatives
Number of complaints about ads that did not breach Code or Initiatives
Number of ads the Board found breached a Code or Initiatives
Number of complaints about ads that were found to breach the code

348
1123
61
225

2013 ad snapshot
Number of ads complained about

440

Number of cases created but were not put forward for consideration by the Board for variety of reasons

16

Number of ads withdrawn by advertiser before consideration by Board

17

Number of ads which were NOT modified or discontinued after a complaint was upheld

8*

* For a more detailed discussion about compliance with Board determinations see the ACHIEVEMENTS SECTION - Our key result areas - Beneficiaries/
Stakeholders - Self-regulation system has effective compliance outcomes.