Advertising Standards Bureau - Review of Operations 2013 | Page 77
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
BOARD DETERMINATIONS (No., by Advertisement)
Withdrawn before Board
determination
5
20
33
13
5
10
11
29
10
24
17
Upheld
4
8
14
28
36
62
81
49
54
69
61
401
337
344
488
405
477
503
442
412
404
348
38
11
16
514
508
442
Dismissed
Not proceeding to Board
TOTAL
410
365
391
529
446
549
595
520
AGE RANGE OF COMPLAINTS (%)
< 19
2.25%
1.81%
1.80%
1.86%
1.74%
1.15%
19 - 29
14.99%
15.81%
15.62%
18.72%
18.38%
13.34%
30 - 39
23.11%
22.35%
22.55%
25.35%
22.24%
21.13%
40 - 54
30.56%
28.34%
25.36%
29.68%
31.22%
34.66%
55 - 65
11.15%
11.40%
9.88%
11.77%
12.46%
15.18%
3.28%
3.44%
3.09%
3.91%
3.55%
4.51%
> 65
Unspecified
14.66%
16.85%
21.70%
8.72%
10.42%
10.03%
100.00%
TOTAL
100.00%
100.00%
100.00%
100.00%
100.00%
GEOGRAPHIC SOURCE OF COMPLAINTS (%)
NSW
37.73%
38.20%
32.68%
36.77%
35.63%
34.47%
36.77%
35.98%
29.16%
32.52%
31.77%
VIC
24.75%
22.17%
21.19%
22.59%
20.18%
23.53%
21.16%
24.22%
21.49%
22.24%
23.08%
QLD
15.86%
16.16%
24.60%
17.01%
19.79%
20.51%
18.38%
22.73%
27.82%
21.88%
20.84%
SA
7.22%
7.10%
8.54%
10.08%
9.80%
9.24%
9.83%
6.53%
9.81%
9.81%
9.05%
WA
7.68%
8.84%
7.98%
7.84%
9.80%
7.17%
9.63%
6.81%
8.43%
9.26%
9.52%
ACT
4.40%
4.75%
2.47%
2.58%
2.50%
2.90%
2.16%
2.29%
1.38%
1.98%
2.13%
TAS
1.52%
1.92%
1.84%
2.31%
1.54%
1.48%
1.62%
1.07%
1.00%
1.98%
2.99%
NT
0.84%
0.83%
0.60%
0.84%
0.77%
0.70%
0.45%
0.37%
0.91%
0.33%
0.50%
Unspecified
0.00%
0.04%
0.10%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.11%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
0.07%
TOTAL
GENDER OF COMPLAINANTS (%)
Couple
2.30%
2.61%
2.10%
1.35%
0.92%
0.92%
0.82%
0.49%
0.19%
0.06%
Unspecified
2.83%
2.70%
2.13%
1.45%
1.08%
3.11%
4.29%
0.58%
0.43%
1.24%
0.47%
32.37%
37.63%
38.08%
36.75%
32.67%
36.93%
36.21%
29.90%
30.87%
39.60%
38.66%
Male
Female
62.50%
57.06%
57.69%
60.45%
65.33%
59.04%
58.68%
69.03%
68.51%
59.11%
60.80%
TOTAL
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
For statistics prior to 2003, please see the publications section of our website—www.adstandards.com.au
Review of Operations 2013
75