Advertising Standards Bureau - Review of Operations 2013

Cases reviewed in 2013 In 2013, seven cases submitted for the Independent Review process were finalised. • W here new or additional relevant evidence which could have a significant bearing on the determination becomes available. An explanation of why this information was not submitted previously must be provided. A précis of the cases reviewed is available here. The full case reports are available on the Advertising Standards Bureau website. • W here there was a substantial flaw in the Board’s determination (determination clearly in error having regard to the provisions of the Codes or Initiatives, or clearly made against the weight of evidence). • People who originally made a complaint, or the advertiser who the complaint was made against, may ask for an Independent Review of the determination if they meet the criteria for the process. Reviews may be undertaken if the request is about at least one or all of the following grounds: W here there was a substantial flaw in the process by which the determination was made. The independent review is not a merit review of a Board decision. Advertising Standards Bureau - Outline of requests for independent review 2013 Case Initial board determination Independent reviewer recommendation Board determination on review (if appropriate) Time taken to complete review Precis of IR process in cases reviewed In March 2011, ASB accepted a recommendation from the Review of the Independent Reviewer process that timeliness of the process should be made publicly available. The times indicated below refer to the time between ASB receipt of the request for review to notification of final case report. ACP Publishing Zoo magazine Case number - 0437/12 Complaints Upheld November 2012 Independent Reviewer recommended Board review its initial determination January 2013 Upheld 27 business days Th H

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