Advertising Standards Bureau - Review of Operations 2013 | Page 63

Dyson Appliances (Aust) Pty
Limited v Miele Australia
Pty Limited
The complaint related to a series of
advertisements, including television, online and
print materials, forming part of a campaign for
Miele branded vacuum cleaners. The complainant
alleged breaches of Sections 1.1 and 1.2 of the
Code of Ethics, which require that advertisements
comply with Commonwealth law and the law of
the relevant State or Territory, and should not
be misleading or deceptive or likely to mislead
or deceive.
The advertisements in question formed part of
a 20 year campaign highlighting the exte