Advertising Standards Bureau - Review of Operations 2013 | Page 6

The
Advertising
Standards
Board

The
Advertising
Standards
Bureau

The Advertising Standards Board determines
public complaints about individual
advertisements, through a panel of public
representatives from a broad cross-section of
the Australian community.

The ASB administers the advertising
self‑regulation system, accepting complaints
about advertisements for determination by
the Advertising Standards Board and the
Advertising Claims Board.

The
Advertising
Claims
Board

The ACB resolves complaints between
competing advertisers, through a panel of
legal specialists.

AANA

ABAC

FCAI

The Australian Association
of National Advertisers is
responsible for the development
of the AANA Advertiser Codes
which are administered by
the ASB.

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AFGC
The Australian Food and
Grocery Council is responsible
for the Responsible Children’s
Marketing Initiative of the Food
and Beverage Industry and
the Quick Service Restaurant
Initiative for Responsible
Advertising and Marketing to
Children. Complaints for both
initiatives are administered by
the ASB.

The Alcohol Beverages
Advertising Code is the code
for alcohol advertising self
regulation by the ABAC
Complaints Panel. All
complaints about alcohol are
received by ASB and forwarded
to ABAC. Both ASB and
ABAC may consider complaints
about alcohol advertising.

The Federal Chamber of
Automotive Industries is
responsible for the FCAI
Voluntary Code of Practice
for Motor Vehicle Advertising
which is administered by
the ASB.

Advertising Standards Bureau