Advertising Standards Bureau - Review of Operations 2013 | Page 5
Strategic intent
Our purpose
We exist so that the community, industry and government have confidence in, and respect the advertising
self-regulatory system and are assured that the general standards of advertising are in line with
community values.
Our values
•
T
ransparency in decision making.
•
A
ccountability to advertisers and the community.
•
R
esponsive to complaints.
•
I
ndependent – diverse Board membership making decisions without being influenced by vested
interests and stakeholders.
Our vision
The Advertising Standards Bureau (ASB) is the foremost authority in Australia for adjudication of
complaints about advertising and marketing communications.
Review of Operations 2013
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