Advertising Standards Bureau - Review of Operations 2013 | Page 16

15 most
complained
about ads in
15 years
1 - 156/07 TV
Nando’s Australia Pty Ltd
A woman in a business suit describes how she can’t
afford to have cravings at work. She is then seen
wearing a g-string and pole-dancing.
Issues raised Discrimination or vilification
Gender - 2.1, Portrayal of sex/sexuality/
nudity – 2.4
Board decision Dismissed
Number of complaints 359

2 - 450/09 Outdoor
GASP Denim
Five images of a young topless woman with
long blonde hair wearing different pairs of tight
fitting jeans.
Issues raised Portrayal of sex/sexuality/
nudity – 2.4

4 - 20/07 Outdoor
Advanced Medical Institute
This outdoor advertisement features red words on a
yellow background, which read “Want longer lasting
sex? Nasal DeliveryTechnology. Call the doctors at
Advanced Medical Institute.”
Issues raised Portrayal of sex/sexuality/nudity –
2.4, Language– 2.5, Other - Social values
Board decision Dismissed
Number of complaints 265
A re-examination of this ad was conducted in
2008 at which time the Board upheld complaints
and the ad was discontinued (case 0278/08 113 complaints).

5 - 0284/10 TV
Advanced Medical Institute
A woman tries to reach a cookie jar in a cupboard
but cannot reach. She calls to her husband to help.
He opens his robe and she looks at him with awe.
She then appears to stand on his erect penis to reach
the jar.
Issues raised Portrayal of sex/sexuality/
nudity – 2.4
Board decision Dismissed

Number of complaints 227

6 - 0176/11 Billboard
Queensland Association for
Health Communities

A man’s nipples get longer as he eats Mentos and he
walks around town using them to do various things.

The words “Rip & Roll” are written in large letters
across the centre of the Billboard. Underneath in
smaller writing it reads, “A safe sex message from
Health Communities.” To the left is a large image
of a red condom in its wrapper, and to the right is a
large image of two men: one man is embracing the
other man from behind while holding a red condom
wrapper in his right hand.

Issues raised Discrimination or vilification
Gender - 2.1, Portrayal of sex/sexuality/nudity –
2.4, Health and safety – 2.6

Issues raised Discrimination or Vilification
Sexual preference -2.1, Portrayal of sex/sexuality/
nudity - 2.4

Board decision Dismissed

Board decision Dismissed
Number of complaints 222

Board decision Dismissed
Number of complaints 297

3 - 410/06 TV
Stuart Alexander & Co Pty Ltd

Number of complaints 283

14

Advertising Standards Bureau