Advertising Standards Bureau - Review of Operations 2013 | Page 15

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15 years of operation
15 years of operation

Since it began operations in
1998, the Advertising Standards
Bureau has continued to
make milestone achievements
which highlight the benefits of
advertising self‑regulation to the
community, Australian business
and Government.

Growth of self-regulation
One of the most obvious examples of the growth
of self-regulation is the number of Codes and
Initiatives now administered by the ASB. In
1998 there was just one—the AANA Code of
Ethics. Today there are seven industry Codes
and Initiatives which cover general advertising,
and more specific sectors such as food and
automotive advertising.
•
•

A
ANA Code for Advertising and Marketing
Communications to Children

•

A
ANA Food and Beverages Advertising and
Marketing Communication Code

•

F
ederal Chamber of Automotive Industries
(FCAI) Voluntary Code of Practice for
Motor Vehicle Advertising

•

A
ustralian Food and Grocery Council
Responsible Children’s Marketing Initiative
of the Australian Food and Beverage Industry

•

In its 15 years of operation the ASB has received
a total of 43,570 complaints. The number of
cases dealt with during that time totals 7042. Of
all cases considered since operations began, the
Board has found just over seven per cent to breach
the Code.

A
ANA Environmental Claims in Advertising
and Marketing Code

•

Review of Operations 2013

A
ANA Advertiser Code of Ethics

In the first year of its operation, the ASB received
just under 1400 complaints about 267 ads. In the
past year, 2773 complaints were received about
440 ads.

A
ustralian Food and Grocery Council Quick
Service Restaurant Initiative for Responsible
Advertising and Marketing to Children

While the vast majority of advertisements
complained about receive just one complaint, the
highest number of complaints about any single ad
in the past 15 years is 359.

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