Advertising Standards Bureau - Review of Operations 2013 | Page 96

2.3 Advertising or Marketing Communications
for Food or Beverage Products that
include what an Average Consumer, acting
reasonably, might interpret as health or
nutrition claims shall be supportable by
appropriate scientific evidence meeting the
requirements of the Australia New Zealand
Food Standards Code.
2.4 Advertising or Marketing Communications
for Food or Beverage Products which include
nutritional or health related comparisons
shall be represented in a non-misleading and
non-deceptive manner clearly understandable
by an Average Consumer.
2.5 Advertising or Marketing Communications
for Food or Beverage Products shall not make
reference to consumer taste or preference
tests in any way that might imply statistical
validity if there is none, nor otherwise use
scientific terms to falsely ascribe validity to
advertising claims.
2.6 Advertising or Marketing Communications
for Food or Beverage Products including
claims relating to material characteristics
such as taste, size, content, nutrition and
health benefits, shall be