Advertising Standards Bureau - Review of Operations 2013 | Page 80
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Ad not broadcast in Australia
4
7
4
0
ASB complainant disatisfied
3
2
6
0
Dissatisfied - ASB ineffective enforcement
0
0
0
14
ASB - not pre-screening body
0
0
1
0
ASB Claims Board Competitor
0
0
0
0
ASB public awareness campaign
0
2
1
0
Business practices unethical
0
2
1
1
Community Service Announcement
3
11
0
0
Competition coupons
0
0
0
1
Competitor complaint - ACB matter
0
0
3
1
Dislike of advertising - AMI radio ads
2
0
2
2
REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) **
Dislike of advertising - AMI TV Ads
14
1
0
0
Editorial
7
5
6
20
Gambling odds in commentary
2
0
2
2
Gambling product - timing TV
0
0
0
83
58
Insufficient information to identify ad - general
46
56
59
Insufficient information to identify ad - adult content
5
1
0
0
Legality
8
10
13
21
Loud ads
7
2
1
0
134
Misleading truth and accuracy - NOT FOOD
43
118
142
Misleading country of origin
0
1
1
1
Not an ad - food packaging
0
6
0
10
RCMI-not an ad in media
0
0
0
2
Not an ad - general
14
61
44
35
Not an ad - point of sale
1
0
0
0
Not an ad - other social media
0
0
0
2
Not an ad - signage on premises
1
2
0
6
Not S2 - ABAC
14
34
31
50
Not S2 - ACMA
0
3
18
11
Not S2 - ADMA
1
0
3
5
Not S2 - inappropriate behaviour
0
0
0
20
Not S2 - disagree with content
0
0
0
80
103
262
214
93
Not S2 - dislike advertising
0
0
0
2
Not S2 - freedom of speech
0
0
0
13
Not S2 - grammar in advertisements
0
0
0
3
Not S2 - not discrimination
0
0
0
6
Not S2 - personal issue
0
0
0
18
Not S2 - unfortunate placement
0
0
0
4
Not S2 - use of a personality
0
0
0
2
Not S2 - use of children
0
0
0
2
Not S2 - general
For statistics prior to 2003, please see the publications section of our website—www.adstandards.com.au
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Advertising Standards Bureau