RAW
THE WORK
Food waste usually relates to
uncertainty around whether it is still
edible or not. IKEA HÅLLBAR is a
food container that uses Innoscentia
technology—a smart sensor
developed to address bacterial
production. The bacterial growth
is measured by the pressure within
the container, and an indicator
changes color (green - amber - red)
to show how much time is left
before the food spoils. An app,
connected to the container, allows
you to track your foods state in real
time and notifies the consumer
what food items they should eat
so that nothing goes to waste.
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TITLE: IKEA HÅLLBAR
BRAND: IKEA
TEAM: FILIP MYRINGER, AMELIE FARMER, OLGA LILLIENAU,
SOFIA BLEIWEISS, AND EBBA VON ZWEIGBERGK
SCHOOL: BERGHS SCHOOL OF COMMUNICATION, SWEDEN
Amazon Emma is an AI voice
interface that lives in the Amazon
Echo. She specializes in assisting
seniors. Using voice recognition
technology and a natural language
processing system, she can derive
meaning from regular human
language, and generate engaging
conversations. She also connects
seniors with technology by helping
them to navigate the Internet more
easily―delivering email messages
and photos, as well as games and
puzzles to keep them mentally
active and socially connected.
TITLE: AMAZON EMMA
BRAND: AMAZON
TEAM: YANCI WU AND XIA DU
SCHOOL: VCU BRANDCENTER, UNITED STATES
adobo magazine | July - August 2016