RAW
THE WORK
96
FUTURE
LIONS 2016
WINNERS
adobo magazine | July - August 2016
A
KQA announced the
five teams of cubs who
have risen above 1,900
students from 69 countries
who participated in the Future
Lions 2016, the official student
competition held by AKQA at
the Cannes Lions International
Festival of Creativity. The activity
challenges students to come up with
an idea that wouldn’t have been
possible three years ago for a brand
of their choosing, and awards the
world’s most creative young talent
on the global stage in Cannes.
The five winning teams came up
with ideas for brands including
Penguin Book, LEGO and Spotify.