July - August 2016
TABLE OF CONTENTS
PEOPLE
Profile
130 J. Walter Thompson’s
Norman Tan
132 Omnicom’s Cheuk Chiang
134 Raul Blay & Salito Malca
136 Cebu Pacific’s
Candice Iyog
138 Coca-Cola’s
Stephen Czypionka
Creative Corner
142 Wilmer Lopez &
Thor Balanon
Sidedish
146 Jollibee’s Francis Flores
Getting to know
148 Omnicom’s Mary
Buenaventura
In the Bag
150 Dentsu’s Masako
Okamura
UPFRONT
10 ASEAN Ascendant
12 Pokemon GO!
DIGITAL
Opinion
14 Jamie Tolentino
16 Ibba Rasul-Bernardo
Feature
18 Facebook and Youtube
Beach
20 Virtual Reality Here and
Now
Digital Gallery
24 Cannes Innovation
winners
THE WORK
Deconstructing Creativity
30 ‘6 Pack Band’
Opinion
32 Mark Tungate
36 Paolo Mercado
Bang for the Buck
39 #ShareTheLoad
Innovation
78 TBWA\SMP’s
Dirty Watercolors
Spotlight
82 D&AD Black Pencil
winners
Festival Coverage
86 adobo Tambuli APAC
conference
92 Tambuli APAC winners
Spotlight
96 Future Lions winners
Raw
102 “Queens of art” adobo LIA
Young Creatives
104 CJ de Silva
adobo Exhibit
108 Edber Mamisao
Creative Review
110 Y&R’s Marcus Rebischini
Art & Craft
116 Japanese design
Then & Now
118 Before and After 360
DESIGN
Fashion
122 Trashion gets traction
THE
152
156
162
42
FIRM
Shoptalk
NuWorks
The Little Secret Agency
Ogilvy & Mather’s
new moves
ROUND TABLE
Round Table
166 The nature of innovation
CANNES LIONS
FESTIVAL OF CREATIVITY
44
Agency of the Year
68
Lions Health Showcase
45
Network of the Year
70
See it, Be it
46
Awards Showcase
72
Young Lionesses
54
Jury Insights
73
Michael Konig
56
Leo Burnett’s predictions
Scholar’s Report
57
Lions Seminar
74 Gallery
66
Marcello Serpa:
Lions of St. Mark Awardee
CENTERFOLD
TRENDSPOTTING
126
128
HAKUHODO’s
Kazuaki Hashida and
Takahiro Hosoda
Brap Pack
MEDIA & ENTERTAINMENT
In Memoriam
170 Rock gods
Mediascape
172 Festival of Media
INTELLIGENCE
Intelligence
174 Ogilvy & Mather’s
Velocity Report
DOWNTIME
Gadget Review
178 Samsung Note 7
179 Samsung VR
Watering Hole
180 Commune
Event
182 Mad About Awards
184 adobo Football Cup
Watering Hole
188 Pineapple Lab