adobo magazine Issue 64 | Page 85

INNOVATION THE WORK 84 TITLE: THE WORLD ADDRESSED, SERVICE INNOVATIONS AGENCY: WHAT3WORDS, UNITED KINGDOM CLIENT: WHAT3WORDS what3words is a unique system that identifies location. It is much easier to use and it is much better than a postal address. The idea of poorly addressed post seems rather inconsequential but what3words promises to engage in the repercussions of this crisis and help government, business and NGOs. adobo magazine | July - August 2016