INNOVATION
THE WORK
82
TOUGHEST
OF THE
TOUGH
D&AD Black Pencil
Award Winners’
Showcase
D
&AD may be a charity, but its awards
are anything but. The 52-year-old British
educational institution has schooled
generations of the world’s best with its
uncompromising standards. Entries don’t win by
being the best among their peers for the year; they
win by beating D&AD’s brutal standards. There are
years when none can claim its grand prix, the Black
Pencil. Even as the D&AD awards have constantly
kept up with the changes in media and technology,
its standards for excellence constantly demand ever
more from the world’s best creative professionals.
adobo magazine | July - August 2016