INNOVATION
THE WORK
80
and TBWA\Santiago Mangada
Puno, which conceptualized
the exhibit. Curating the exhibit
was acclaimed art critic, author,
and former adman Cid Reyes.
HEEDING THE CALL
Reyes revealed, “We did not tell
adobo magazine | July - August 2016
the artists what to paint. We felt
that was the best way. You see the
face of innocence and imagine that
being endangered. Filipinos don’t
care what is dirty or not. I mean
the kids, when its summer they all
jump in and these are polluted. In
the midst of all the garbage, they
are swimming. We have to save our
kids from that kind of danger.”
“This show has a lot of
poignancy, urgency, sadness, and
celebration that we all need to
work together to save the Pasig,”
he said. He noted that the prices
for these striking yet gorgeous