g
n
u
o
Y
s
e
s
s
e
Lion
L
1
5
words
ike many things, several
emotions will be
redefined by a Cannes
Lions experience.
Overwhelmed becomes finding
out you were chosen to represent
your country in the most prestigious
advertising event in the world.
Euphoria, basking in the immense
support offered by your industry
and peers. Surreal, is stepping into
Cannes’ bustling Palais des Festivals
for the first time. Confidence,
what you bring as you enter the
YL Competition and anxiety, what
you will inevitably face amidst it.
Humility, is most often what you
leave with but ambition, what
follows you all the way home.
The Cannes Lions Festival was
easily the most inspiring event we
have ever had the opportunity to
participate in. In all its splendor, it
is nearly impossible to recount in a
way that would give it justice. Like
flying first class, Cannes Lions is
simply one of those things you will
never know you’re missing until you
try, and in this same respect, you’ll
never want to be without again.
This year, the festival was
grander than ever and continuously
evolving. The creatively functional
theme presented attendees with
vibrant lists of advice on how
to maximize the experience at
every turn. Adopting this, we
strayed from the predictable
retelling and crafted our gained
experience into an applicable
survival list for the next lucky few.
72
adobo magazine | July - August 2016
ANDI OLBES AND NIKKI SUNGA
BE BOLD
LET IT GO
There are no cowardly lions in this
town. If you are an introvert, let
this be a turning point for you to be
more outspoken. Cannes Lions, if
anything, is about networking. Take
the initiative, introduce yourself;
you have absolutely nothing to lose.
Don’t fret when things don’t go
your way, it’s part of the learning
experience to be adaptable. Don’t
let what happened in the past days
affect your outlook on the oncoming
ones. Even in loss, live every day
in Cannes as a new experience
and an opportunity to grow.
CARPE DIEM ET NOCTEM
With a nearly 10PM sunset, take
advantage and maximize your
days. Rise early, power through
hangovers, attend talks, explore
the vast festival grounds, or lose
yourself in the captivating city and
neighboring towns. Afterwards,
enjoy the nightlife and find yourself
in “The Gutter,” where you should
witness at least one Cannes sunrise.
2
SPLURGE ON EXPERIENCE
3
You didn’t just fly halfway across the
world to sit in your hotel or eat fast
food. If you do, you don’t deserve
to be there. Get lost, taste the
delicacies, purchase those vintage
prints, and do the shot. Let the
experience overwhelm you and don’t
give yourself the burden of a ‘maybe.’
SYNERGIZE
You are going to be coexisting
with your partner for quite a
stretch. Learn how to complement
each other’s qualities and quirks;
you have a lot to learn from
each other. There is nothing
more likely to kill the vibe (or
your chances of winning) than
a strained partnership.
BE PRESENT
6
Put your smartphone down.
You’re already at the event,
there’s no use reading about it
on your device. Don’t waste the
opportunity by being unable to
take your eyes off your tiny screen
and take in the bigger picture.
REPRESENT
You are there to represent the
country; do it with pride and
promise. Everyone you meet will
take home generalized sentiments
based on their interactions with
you. This is a chance to advertise
your country’s competence with
your intellect, skill, and of course,
your dazzling personality.
7
ROAR
8
Cannes is not the end goal, it’s
the catalyst. With its grandiose
reputation, anyone can get lost in
the glamor of the festival, but it
shouldn’t become what you need to
feel affirmed. A lion is the loudest
of the big cats; its roar can be
heard over eight kilometers away.
Dream big and let your work roar.